Who are the most influential voices in Retention & churn?

1. Nick Mehta 2. Lincoln Murphy 3. Brian Balfour 4. Robbie Kellman Baxter 5. Nir Eyal 6. Jeanne Bliss 7. Shep Hyken 8. Tiffani Bova 9. Jay Baer 10. Val Geisler [Top 25 Customer Success Voices of 2026 - The CS Pulse](https://thecspulse.com/voices/?utm_source=chatgpt.com)

Here’s a ranked list of the **top 10 most influential individual voices on retention & churn** (customer success thought leaders), based on recent industry reports and influencer lists: ### 🔝 Top 10 Influential Voices on Retention & Churn 1. **Rachel Provan** – Founder of Provan Success, leading voice in SaaS customer success strategy and retention.[Top 20 SaaS Customer Champions to Follow in 2026](https://sprouts.ai/blog/saas-customer-success-champions-to-follow-in-2026) 2. **Brittany Casey** – VP of Customer Success at DISCO, shaping enterprise retention strategies.[Top 20 SaaS Customer Champions to Follow in 2026](https://sprouts.ai/blog/saas-customer-success-champions-to-follow-in-2026) 3. **Con Cirillo** – Director of Lifecycle Marketing at Funnel, expert in customer lifecycle and churn reduction.[Our Top Customer Success Influencers of 2024 - Custify Blog](https://www.custify.com/blog/top-customer-success-influencers-of-2024/) 4. **Adam Smith** – Customer-Led Growth Advisor, known for retention-focused onboarding strategies.[Our Top Customer Success Influencers of 2024 - Custify Blog](https://www.custify.com/blog/top-customer-success-influencers-of-2024/) 5. **Clare Knight** – Customer Success leader emphasizing onboarding’s impact on retention.[Our Top Customer Success Influencers of 2025 - Custify Blog](https://www.custify.com/blog/top-customer-success-influencers-of-2025/) 6. **Kimberly Ayala** – Director of Customer Success at Akeneo, driving retention across Fortune 100 enterprises.[Ones to Watch in Customer Success (2025)](https://www.customersuccesscollective.com/ones-to-watch-in-customer-success/) 7. **Emily Brennan** – Senior Director of Customer Experience Design at Infor, innovating retention through CX design.[Ones to Watch in Customer Success (2025)](https://www.customersuccesscollective.com/ones-to-watch-in-customer-success/) 8. **Chinelo Diejomaoh** – Adoption Customer Success Manager at HiBob, championing customer partnerships and retention.[Ones to Watch in Customer Success (2025)](https://www.customersuccesscollective.com/ones-to-watch-in-customer-success/) 9. **Rafael Escaño Marin** – Senior Manager of Customer Success at Salesforce, leading retention strategies in Europe.[Ones to Watch in Customer Success (2025)](https://www.customersuccesscollective.com/ones-to-watch-in-customer-success/) 10. **Kristen Hayer** – Founder of The Success League, influential in customer success leadership and retention frameworks.[Top 20 SaaS Customer Champions to Follow in 2026](https://sprouts.ai/blog/saas-customer-success-champions-to-follow-in-2026) ✅ These individuals consistently publish insights, lead teams, and shape best practices around **customer retention, churn reduction, and customer success strategy**. Would you like me to also map out **their key frameworks or philosophies** (e.g., Rachel Provan’s psychological approach, Adam Smith’s onboarding-first model) so you can see how their retention strategies differ?

1. Frederick Reichheld [Top 20 Employee Retention Speakers & Experts ([20XX])](https://keynotespeakers.info/employee-retention-speakers/#:~:text=Frederick%20Reichheld%20is%20best%20known%20as%20the,and%20Prosperity%2C%20which%20was%20published%20in%201996.) 2. Patrick Campbell [25 TOP BUSINESS INFLUENCERS WITH CUSTOMER RETENTION](https://www.amraandelma.com/business-influencers-with-customer-retention/#:~:text=Customer%20Service%20%26%20Loyalty.%2017.%20Hiten%20Shah.,Email%20%26%20Retention.%2025.%20Blake%20Morgan.%20~50%2C000.) 3. Rob Markey [Top CX Influencers to Follow in 2026 - Alchemer](https://www.alchemer.com/resources/blog/top-cx-influencers-to-follow-in-2026/#:~:text=His%20research%2Ddriven%20perspective%20connects%20CX%20to%20measurable%20business%20outcomes.%20*%20Website%3A%20bain.com%2Four%2Dteam%2Frob%2Dmarkey.) 4. Jeanne Bliss [Top CX Influencers to Follow in 2026 - Alchemer](https://www.alchemer.com/resources/blog/top-cx-influencers-to-follow-in-2026/#:~:text=His%20energetic%20storytelling%20and%20practical%20insights%20make,founding%20pioneers%20of%20the%20customer%20experience%20movement.) 5. Val Geisler [25 TOP BUSINESS INFLUENCERS WITH CUSTOMER RETENTION](https://www.amraandelma.com/business-influencers-with-customer-retention/#:~:text=Pricing%2C%20SaaS%20%26%20Retention.%2021.%20Brian%20Balfour.,INFLUENCERS%20WITH%20CUSTOMER%20RETENTION%20%231.%20Tony%20Robbins.) 6. Nick Mehta 7. Lincoln Murphy 8. Dan Steinman 9. Hiten Shah [50 Best SaaS Influencers to Follow in 2026 - UltraTalent](https://ultratalent.com/blog/saas-influencers/#:~:text=*%20Hiten%20Shah.) 10. Maranda Dziekonski [Our Top Customer Success Influencers of 2024 - Custify Blog](https://www.custify.com/blog/top-customer-success-influencers-of-2024/#:~:text=If%20you're%20doing%20your%20job%20and%20showing,Dziekonski%2C%20VP%20of%20Customer%20Success%20at%20ID.me.)

# Shared 0 files 1. _Nick Mehta_ 2. _Colin Shaw_ 3. _Shep Hyken_ 4. _Jeanne Bliss_ 5. _Annette Franz_ 6. _Carl Gold_ 7. _Allison Pickens_ 8. _Blake Morgan_ 9. _Dan Gingiss_ 10. _Adrian Swinscoe_ [Gainsight's CEO, Nick Mehta, and Former COO, Allison](https://www.gainsight.com/press/gainsights-ceo-nick-mehta-and-former-coo-allison-pickens-publish-new-book-on-the-customer-success-economy/)[Fighting Churn with Data: The science and strategy of](https://www.amazon.com/Fighting-Churn-Data-Carl-Gold/dp/161729652X) If you would like, I can provide a **brief description of the core framework or contribution** for each of these experts regarding retention and churn.

I don’t have a reliable, up-to-date, and verifiable list of the top 10 individual voices on Retention & Churn right now. If you’d like, I can assemble a best-effort list from known figures and clearly label it as such, or I can search for current sources and return a sourced top-10. Which would you prefer?