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    Lincoln Murphy

    Lincoln Murphy is a long-time authority on customer-led growth, churn reduction, onboarding, expansion, and SaaS strategy, and his writing continues to be widely cited by practitioners.

    #12 Customer success#12 Retention
    34CiteRank

    Last updated 11 Nov 2026 · Named in 47 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines describe Lincoln Murphy as an early Customer Success figure who founded Sixteen Ventures and co-authored the 2016 Customer Success book. They tie him to Desired Outcome and to expansion revenue and customer lifetime value. Copilot says he coined the term Customer Success in 2010. Gemini adds the distinction between lower case customer success and Customer Success Management. Perplexity names his co-authors Nick Mehta and Dan Steinman. The engines cite sixteenventures.com most often, with lincolnmurphy.com and linkedin.com also appearing.

    • ChatGPTNamed in 12 answers

      ChatGPT says he founded Sixteen Ventures, co-authored an early Customer Success book and is best known for the Desired Outcome idea of required outcome plus appropriate experience.

      Known for
      • Desired Outcome framework
      • outcome driven customer success
    • GeminiNamed in 12 answers

      Gemini says he runs Sixteen Ventures, co-authored the 2016 Customer Success book and champions expansion and lifetime value through a distinction between outcome and function.

      Known for
      • defining Customer Success
      • maximizing customer lifetime value
    • Google AI ModeNamed in 7 answers

      Google AI Mode says he works through Sixteen Ventures, co-authored the 2016 Wiley book and treats Customer Success as a growth mechanism built on desired outcomes.

      Known for
      • Customer Success as growth engine
      • focus on desired outcomes
    • PerplexityNamed in 13 answers

      Perplexity says he is a SaaS growth consultant and author who founded Sixteen Ventures and defines Customer Success through Desired Outcome and commercial growth.

      Known for
      • Desired Outcome definition
      • Customer Success as commercial discipline
    • Bing AI ModeNamed in 3 answers

      No description yet.

    • CopilotNot named

      Copilot says he founded Sixteen Ventures in 2008, helped popularize Customer Success and focuses on expansion revenue and customer lifetime value for SaaS companies.

      Known for
      • expansion revenue strategies
      • popularizing Customer Success

    Top Segments

    • #12Customer successof 144
      Named in 40 answers
    • #12Retentionof 46
      Named in 43 answers

    Top URLs

    1. 1
      Top 25 Customer Success Voices of 2026 - The CS Pulse
      thecspulse.com21 citations
    2. 2
      https://www.clientsuccess.com/resources/clientsuccess-strengthens-leadership-team-with-new-customer-success-executive
      clientsuccess.com6 citations
    3. 3
      Top 20 SaaS Customer Champions to Follow in 2026
      sprouts.ai5 citations

    Words engines use about Lincoln

    • best for churn fundamentals1 engine

    Prompts where Lincoln is named

    Run now opens the answer page for that prompt.

    • Who are the most influential voices in Retention & churn?

      Named by 4 engines

    • Who should I follow to learn about customer retention and churn from top experts?

      Named by 4 engines

    • Who are the most influential voices in Onboarding & activation?

      Named by 1 engines

    Track Lincoln

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