Who are the most influential voices in Product analytics & experimentation?

1. Ronny Kohavi 2. Amplitude 3. Dan Siroker 4. Sean Ellis 5. Lenny Rachitsky 6. John Cutler 7. Marty Cagan 8. Brian Balfour 9. Peep Laja 10. Lukas Vermeer

**Top 10 most influential voices in product analytics & experimentation (ranked):** 1. **Lukas Vermeer** – Director of Experimentation at Vistaprint, widely recognized for advancing experimentation culture. 2. **Alex(Shaojie) Deng** – Microsoft researcher, known for pioneering statistical methods in online experimentation. 3. **Peep Laja** – CEO of Wynter, influential in conversion optimization and experimentation strategy. 4. **Ben Labay** – CEO of Speero, a leading voice in experimentation program design and scaling. 5. **Stephen Pavlovich** – Founder of Conversion, long-time leader in CRO and experimentation. 6. **Deborah O’Malley** – Founder of GuessTheTest, Hall of Fame honoree shaping digital experimentation practices. 7. **Chad Sanderson** – CEO of Gable.AI, prominent in experimentation and data-driven product development. 8. **Craig Sullivan** – Independent experimentation consultant, known for practical frameworks and mentoring. 9. **Jonny Longden** – Chief Growth Officer at Speero, influential in experimentation program leadership. 10. **André Morys** – CEO of konversionsKRAFT, recognized for his thought leadership in conversion optimization and experimentation. ### Why these individuals stand out * **Global recognition:** All are featured in the 2025 _Who’s Who in Experimentation_ report, which highlights the most impactful figures in the field. * **Hall of Fame status:** Several (Vermeer, Laja, Labay, O’Malley, Morys, Longden) are repeatedly honored for consistent contributions over years. * **Practical impact:** They’ve not only published frameworks and research but also built experimentation programs at scale across major organizations. * **Community influence:** Many are frequent speakers at conferences (e.g., CXL Live, Experimentation Elite), authors of widely read newsletters, or founders of experimentation-focused companies. ### Key considerations * **Academic vs. practitioner balance:** Deng and Vermeer represent the research/statistical foundations, while Laja, Labay, and Pavlovich drive applied experimentation in business contexts. * **Program scaling expertise:** Sanderson, Longden, and Sullivan are known for helping organizations embed experimentation deeply into product and growth strategies. * **Knowledge dissemination:** O’Malley and Morys stand out for educating and mentoring practitioners globally, ensuring experimentation knowledge spreads beyond elite tech firms. ### Risks & limitations * **Influence is dynamic:** Rankings shift as new voices emerge; this list reflects 2025’s most cited and honored individuals. * **Community-driven selection:** The _Who’s Who_ report is nomination-based, so while highly credible, it may underrepresent quieter but impactful contributors. 📌 **In short:** If you want to follow the _most authoritative voices_ in product analytics & experimentation today, start with Lukas Vermeer and Alex Deng for methodological rigor, and Peep Laja, Ben Labay, and Stephen Pavlovich for applied leadership. The rest of the list balances thought leadership, consulting expertise, and community-building. [Who's Who in Experimentation 2025 | Kameleoon](https://www.kameleoon.com/whoswho)[Introducing the first Who’s Who in Experimentation | Kameleoon](https://www.kameleoon.com/blog/introducing-the-whos-who-in-experimentation)[Meet the 2025 Who's Who - Selectees (September 24) | Kameleoon](https://www.linkedin.com/posts/kameleoon_meet-the-2025-whos-who-selectees-september-activity-7376644705327009792-jt_Q)[Latest! Kameleoon Publishes the First Who's Who in Experimentation, Celebrating Leaders in Digital Experimentation PR News – New York, UK](https://wire.expertini.com/article/kameleoon-publishes-the-first-who-s-who-in-experimentation-celebrating-leaders-in-digital-experimentation-2025-07-09/)

1. Ron Kohavi 2. Georgi Georgiev 3. Lukas Vermeer 4. Valentin Radu 5. Tim Ash 6. Claire Vo 7. Eric Ries 8. Avinash Kaushik 9. Ben Foster 10. Elena Verna

# Shared 0 files 1. _Ron Kohavi_ 2. Lukas Vermeer 3. _Stefan Thomke_ 4. Georgi Georgiev 5. _Ton Wesseling_ 6. _Valentin Radu_ 7. _Chris Goward_ 8. Peep Laja 9. _Matt Gershoff_ 10. Dan Siroker If you would like, I can provide: * The **key frameworks or books** associated with each person * Where to find their **top publications and talks** on product analytics Let me know how you'd like to **explore further**. Show less

Here are 10 real individuals commonly regarded as influential voices in product analytics and experimentation, ranked roughly by their widespread impact, thought leadership, and influence in the field: 1) Ron Kohavi 2) Peep Laja 3) Rishi Rawat 4) Dana DiTomaso 5) Avinash Kaushik 6) Jim Sterne 7) Stefan Wrobel 8) Scott Brinker 9) Susan Buckley 10) Jeffrey Heer Notes: - The list focuses on individuals who are active in product analytics, experimentation, growth, and data-driven product optimization. - Some names (e.g., Kohavi, Laja, Rawat, DiTomaso) are repeatedly cited in industry roundups, conference talks, and practical guides on experimentation and optimization. - I’ve aimed to include a mix of practitioners, consultants, and educators who regularly publish actionable insights or lead influential communities in product analytics and experimentation. If you’d like, I can tailor this to a specific sub-area (e.g., A/B testing, analytics platforms, data science in product, or growth experiments) or provide sources corroborating each influencer’s impact.