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    Avinash Kaushik

    Avinash Kaushik is a best-selling author and digital marketing expert, known for his work in web analytics and marketing strategy.

    #25 Performance Marketing#18 Marketing Attribution#38 Product Analytics
    29CiteRank

    Last updated 11 Nov 2026 · Named in 31 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines describe Kaushik as an analytics and measurement authority whose work focuses on turning data into business decisions. Copilot and Gemini both name Smart Clusters, and Copilot adds his newsletter and his advisory role at Tapestry. Google AI Mode and Perplexity name his two Web Analytics books. ChatGPT frames him as a measurement strategist rather than a martech platform expert. The engines most often cite kaushik.net, along with his LinkedIn profile and measured.com.

    • ChatGPTNamed in 8 answers

      Says Kaushik is a measurement and analytics strategist who helps marketing teams turn data into decisions and move from reporting to analysis.

      Known for
      • turning data into decisions
      • moving from reporting to analysis
    • GeminiNamed in 4 answers

      Says Kaushik bridges raw data and business intelligence, with frameworks such as See-Think-Do-Care, incrementality measurement and Smart Clusters.

      Known for
      • See-Think-Do-Care framework
      • incrementality measurement
      • Smart Clusters framework
    • Google AI ModeNamed in 11 answers

      Says Kaushik spent 16 years at Google helping shape Google Analytics, wrote Web Analytics An Hour A Day and Web Analytics 2.0, and created See-Think-Do-Care.

      Known for
      • Digital Marketing and Measurement Model
      • Web Analytics 2.0 book
      • See-Think-Do-Care
    • PerplexityNamed in 5 answers

      Says Kaushik wrote Web Analytics An Hour a Day and Web Analytics 2.0, writes the Occams Razor blog and is Chief Strategy Officer at Human Made Machine.

      Known for
      • accountability for incremental commercial value
      • Occams Razor blog
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 3 answers

      Says Kaushik is a former Google Digital Marketing Evangelist, now Chief Strategy Officer at Human Made Machine, known for See-Think-Do-Care and incrementality-centric marketing.

      Known for
      • See-Think-Do-Care framework
      • incrementality-centric marketing
      • Smart Clusters

    Top Segments

    • #25Performance Marketingof 71
      Named in 16 answers
    • #18Marketing Attributionof 43
      Named in 25 answers
    • #38Product Analyticsof 107
      Named in 6 answers

    Top URLs

    1. 1
      Top 30 Marketing Experts & Influencers to Follow in 2026 | CDP.com
      cdp.com16 citations
    2. 2
      Top 45+ Digital Marketing Experts I Recommend in 2026
      onelittleweb.com10 citations
    3. 3
      Occam’s Razor blog
      kaushik.net5 citations

    Prompts where Avinash is named

    Run now opens the answer page for that prompt.

    • Who are the top 10 voices in marketing analytics and attribution?

      Named by 4 engines

    Track Avinash

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