Ronny Kohavi
Ronny Kohavi is a consultant, teacher, and leading expert on A/B testing, formerly an executive at Microsoft, Airbnb, and Amazon.
Last updated 11 Nov 2026 · Named in 16 answers across 4 engines
Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.
How AI engines see them
All five engines agree that Ronny Kohavi built large-scale experimentation programs at Amazon and Microsoft and co-wrote Trustworthy Online Controlled Experiments with Diane Tang and Ya Xu. ChatGPT adds his roles at Microsoft as distinguished engineer and GM of Analysis and Experimentation. Gemini adds the Overall Evaluation Criterion and the high failure rate of product ideas. Copilot adds progressive rollouts starting with a small share of users. Perplexity adds the control and treatment method. The most cited pages are growthbook.io, exp-platform.com and abtasty.com, along with his LinkedIn profile.
- ChatGPTNamed in 9 answers
Describes him as a central figure in product experimentation who led Microsoft's analysis and experimentation work and Amazon's Weblab, and co-wrote Trustworthy Online Controlled Experiments.
Known for- large-scale online experimentation
- Trustworthy Online Controlled Experiments book
- GeminiNot named
Says he led experimentation at Amazon, Microsoft and Airbnb, champions the Overall Evaluation Criterion and co-authored Trustworthy Online Controlled Experiments.
Known for- online controlled experiments
- Overall Evaluation Criterion
- experimentation failure rates
- Google AI ModeNamed in 1 answers
Says he scaled experimentation at Microsoft and Airbnb, co-wrote the textbook on trustworthy experiments and stresses numbers you can trust.
Known for- scaling experimentation programs
- trustworthy experiment results
- eliminating false positives
- PerplexityNamed in 5 answers
Says he turned experimentation into a company-wide system at Amazon, Microsoft and Airbnb and insists on randomized tests over executive conviction.
Known for- company-wide experimentation systems
- trustworthy randomized A/B tests
- Bing AI ModeNot named
No description yet.
- CopilotNamed in 1 answers
Says he pioneered large-scale A/B testing platforms at Amazon, Microsoft and Airbnb and stresses experimentation culture, since most product ideas fail.
Known for- large-scale A/B testing platforms
- experimentation culture
- progressive rollouts
Top Segments
- #53Product Analyticsof 107Named in 34 answers
Top URLs
- 1Top CRO Resources: Courses, Books, Blogs & Expertsomniconvert.com7 citations
- 2Trustworthy Online Controlled Experimentsexperimentguide.com6 citations
- 3https://maven.com/kohavi/abtestingmaven.com6 citations
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