Who are the most influential voices in Customer marketing & advocacy?

    Updated September 7, 2026
    CONSENSUS
    Base Ai

    Answer summary

    The top 10 individual people who are the most influential voices on Customer marketing & advocacy include Rich Mironov, Dave Kellogg, Sangram Vajre, Jay Baer, Seth Godin, Ann Handley, Scott K. Wilder, Catherine Staite, Jaana Linsenmayer, and Emily Crouch. They are consistently highlighted in various reports and lists, such as the Customer Marketing Alliance's Ones to Watch list and the TOP100 CMA Influencers & Strategists report. However, the ranking of these individuals varies across different sources and lists.

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    #VoiceChatGPTGemini logoGeminiPerplexityAI ModeCopilot logoCopilotMentionsShare of VoiceCiteRankCitabilitySentiment
    1SKScott K. Wilder-----53% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 5Share of Voice 3%CiteRank - Citability Sentiment
    2JBJay Baer-----64% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 6Share of Voice 4%CiteRank - Citability Sentiment
    3CSCatherine Staite-----32% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 3Share of Voice 2%CiteRank - Citability Sentiment
    4SGSeth Godin-----53% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 5Share of Voice 3%CiteRank - Citability Sentiment
    5MGMary Green-----53% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 5Share of Voice 3%CiteRank - Citability Sentiment
    6AHAri Hoffman-----32% -
    ChatGPT-Gemini-Perplexity-AI Mode-Copilot-
    Mentions 3Share of Voice 2%CiteRank - Citability Sentiment

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    ChatGPT359 characters · September 7, 2026

    1. Nick Mehta 2. Scott K. Wilder 3. Mary Green 4. Vinay Bhagat 5. Christina Garnett 6. Evan Huck 7. Jay Baer 8. Jeanne Bliss 9. Rob Markey 10. Shep Hyken [The First TOP100 CMA Strategists & Influencers | Base AI](https://www.base.ai/blog/driving-the-first-top100-customer-marketing-advocacy-strategists-influencers?utm_source=chatgpt.com)

    Copilot2,362 characters · September 7, 2026

    Here’s a ranked list of the **top 10 most influential individual voices in Customer Marketing & Advocacy for 2025**, based on industry reports and recognition: ### 🔝 Top 10 Influential Voices in Customer Marketing & Advocacy (2025) 1. **Catherine Staite** – Head of Customer Advocacy, GoCardless [Customer Marketing Ones to Watch in 2025: Winners](https://www.customermarketingalliance.com/customer-marketing-ones-to-watch/) 2. **Emily Crouch** – Customer Marketing Manager, CoreView [Customer Marketing Ones to Watch in 2025: Winners](https://www.customermarketingalliance.com/customer-marketing-ones-to-watch/) 3. **Hannah Baldwin** – Global Customer Story Manager, Siemens [Customer Marketing Ones to Watch in 2025: Winners](https://www.customermarketingalliance.com/customer-marketing-ones-to-watch/) 4. **Virginia Bryant** – VP, Global Head of Customer Marketing, Qualtrics [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 5. **Ari Hoffman** – Global Director of Customer Advocacy & Community, Amplitude [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 6. **Jaana Linsenmayer** – Global VP Customer References & Advocacy, SAP [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 7. **Nataliia Starovetskyi** – Senior Customer Marketing Manager EMEA, SailPoint [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 8. **Kalina Bryant** – Head of Customer Engagement & Field Marketing (Americas), Mixpanel [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 9. **Andrew Sevillia** – Customer Marketing & Advocacy, UiPath [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) 10. **Michaela Alexander** – Global Senior Manager, Customer Experience & Success, Autodesk [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists) ✅ These individuals are consistently recognized across **Customer Marketing Alliance** and **Base AI’s Top100 CMA 2025** lists as the most impactful leaders shaping customer advocacy strategies worldwide. Would you like me to also include a **short profile summary** for each (highlighting their biggest achievements and influence areas), so you can see _why_ they’re ranked in this order?

    Gemini182 characters · September 7, 2026

    1. Brian Oblinger 2. Dana Harder 3. Katieino 4. Mark Organ 5. Jill Soley 6. Christina Garnett 7. Yony Feng 8. Eric Eden 9. Alyssa Merwin 10. Adam Avramescu

    Google AI Mode1,091 characters · September 7, 2026

    # Shared 0 files The **top 10 individual people who are the most influential voices on Customer Marketing and Advocacy** , ranked from most to least influential based on industry recognition, community leadership, and advocacy program scaling, are: 1. ** _Leslie Paterson_** (Vice President of Customer Advocacy at BMC Software) 2. **_Debbie Ng_** (Director of Global Customer Excellence at Trend Micro) 3. **_Katie Holms_** (Director of Community and Strategic Customer Programs at Aviatrix) 4. **_Erin O'Quinn_** (Senior Manager of Customer Marketing at Broadcom) 5. **Camille Rose Shortridge** (Customer Advocacy Marketing Manager at Zoom) 6. **_Valerio Battelli_** (VOC and Customer Insights Lead at Taboola) 7. **Steve George** (Customer Marketing and Advocacy Lead at Strada) 8. **Dana Alinus** (Customer Marketing and Advocacy Expert) 9. **_Nick Mehta_** (Customer Success and Advocacy Thought Leader) 10. **_Lauren Vaccarello_** (B2B Marketing and Customer Advocacy Strategist) [TOP100 CMA 2025 Finalists | Base AI](https://www.base.ai/top100-cma-25-finalists)

    Perplexity538 characters · September 7, 2026

    I don’t have a reliable, up-to-date source to definitively rank the top 10 individual voices in customer marketing and advocacy right now. If you’d like, I can provide a best-effort list based on widely recognized names in the field from recent years, but I’d rather confirm with current benchmarks to ensure accuracy. Would you like me to generate a ranked list using contemporary sources and include citations? If you have a preferred region or sub-niche (e.g., B2B vs B2C, enterprise vs startups), tell me and I’ll tailor the ranking.