Customer Advocacy (2026)

1. Scott Wilder
2. Mary Green
3. Liz Richardson
4. Deena Zenyk
5. Kalina Bryant
6. Vinay Bhagat
7. Julie Perino
8. Jeff Ernst
9. Rona Aharonson
10. David Sroka

1. Amy BillsCustomer Marketing & Advocacy … - Trusted Voices - Apple Podcasts

2. Dana Alvarenga

3. Colleen Reidy

4. Angela Wells

5. Jill Fratianne

6. Danica Patterson

7. Jenny Magic

8. Janna Erickson

9. Mandy Swift

10. Katie Martell

Based on industry lists, recognitions from the Customer Marketing Alliance and advocacy indexes like the Top 100 Influencers & Strategists in Customer Marketing and Advocacy (via Base), here are 10 notable individual figures and recognized voices specializing in customer marketing and advocacy, ordered conceptually from prominent industry authorities and vendor visionaries to key practitioners:

1. Jeff Ernst
2. Kalina Bryant
3. Gal Biran
4. Dana Alvarenga
5. Heather Foeh
6. Shannon Howard
7. Kelly Brenneman
8. Catherine Staite
9. Kyra Hennessey
10. Meaghan Sullivan 2024 TOP100 Influencers & Strategists in Customer MarketingCustomer Marketing Ones to Watch in 2025: WinnersSpeakers | Customer Marketing Summit | World

Would you like me to provide company associations, recent projects, or key focus areas (like B2B SaaS, community building, or referral programs) for these individuals?

1. Vinay Bhagat
2. Kevin Lau
3. Jay Baer
4. Asha May
5. Jenny Sowyrda
6. Angela Wells
7. Cache Walker
8. Scott Stratten
9. Seth Godin
10. Mark Ritson

Top 10 most influential individual voices in Customer Marketing & Advocacy (ranked):

1. Kalina Bryant – Chief Evangelist, Base; widely recognized as a leading voice in Customer-Led Growth and advocacy strategy.
2. Ari Hoffman – Global Director of Customer Advocacy & Community, Amplitude; pioneer in advocacy programs and community building.
3. Annette Franz – Founder & CEO, CX Journey Inc.; respected thought leader in embedding customer-centricity into organizations.
4. Blake Morgan – Customer experience futurist and author; influential in connecting CX, AI, and leadership to advocacy.
5. Jeannie Walters – Founder, Experience Investigators; known for practical frameworks like “Micro Moments” that drive customer loyalty.
6. Rob Markey – Partner, Bain & Company; co-creator of the Net Promoter System, shaping loyalty and advocacy measurement.
7. Ian Golding – CX consultant and author; trusted global practitioner in customer experience and advocacy transformation.
8. Virginia Bryant – VP, Global Head of Customer Marketing, Qualtrics; recognized for leadership in customer advocacy programs.
9. Jaana Linsenmayer – Global VP, Customer References & Advocacy, SAP; influential in enterprise-level advocacy strategy.
10. Andrew Sevillia – Customer Marketing & Advocacy leader, UiPath; known for driving measurable advocacy impact in SaaS.

Why these individuals stand out

• Kalina Bryant and Ari Hoffman are consistently cited in industry reports (Base AI TOP100 CMA) as trailblazers shaping advocacy programs.
• Annette Franz, Blake Morgan, and Jeannie Walters are globally recognized CX influencers whose work directly impacts customer advocacy strategies.
• Rob Markey and Ian Golding bring research-driven and practitioner-level credibility, connecting advocacy to measurable business outcomes.
• Virginia Bryant, Jaana Linsenmayer, and Andrew Sevillia represent senior leaders driving advocacy at scale in major enterprises.

Comparison Table

✅ This ranking synthesizes Base AI’s TOP100 CMA lists (2024–2025) and CX influencer reports (2026), focusing only on individuals with the strongest global influence in customer marketing and advocacy.(TOP100 CMA 2025 Finalists | Base AI)(Top CX Influencers to Follow in 2026)(TOP100 Customer Marketing & Advocacy Influencers | Base AI)(2025 TOP100 Influencers & Strategists in Customer Marketing and Advocacy Report)