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    Amy Bills

    Amy Bills is a VP and Principal Analyst at Forrester, researching and advising B2B marketers on customer marketing and advocacy.

    15CiteRank

    Last updated 7 Nov 2026 ยท Named in 3 answers across 2 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 3 of 3 measured engines. Updated 2026-11-04

    All three engines recognize Amy Bills as Vice President and Principal Analyst at Forrester with nearly two decades of experience in demand marketing, customer marketing, and customer advocacy. Google AI Mode adds that she describes customer advocates as a search army and lists six core competencies for customer advocacy. ChatGPT adds a framework for customer advocate marketing and the idea that advocacy should be a strategic program. Gemini adds customer-obsession and advocacy tech stacks. Forrester pages are cited most, especially the analyst bio, along with Forrester blogs and reports. Other cited domains include base.ai, influitive.com, and podcasts.apple.com.

    • ChatGPTNamed in 1 answers

      Amy Bills is a Vice President and Principal Analyst at Forrester who advises organizations on customer marketing, customer advocacy, and community-led engagement.

      Known for
      • customer marketing and customer advocacy
      • customer advocacy as strategic business capability
      • framework for customer advocate marketing
    • GeminiNamed in 1 answers

      Amy Bills is a Vice President and Principal Analyst at Forrester with nearly two decades of experience in demand marketing, customer marketing, and customer advocate marketing.

      Known for
      • customer marketing and advocacy
      • customer-obsession
      • advocacy tech stacks
    • Google AI ModeNot named

      Amy Bills is a Vice President and Principal Analyst at Forrester with nearly two decades of practitioner, leadership, and analyst experience in demand marketing, customer marketing, and customer advocacy.

      Known for
      • search army
      • six core competencies of customer advocacy
      • high-performing customer marketing teams
    • PerplexityNot named

      No description yet.

    • Bing AI ModeNot named

      No description yet.

    • CopilotNot named

      No description yet.

    Top Segments

    • -Customer Advocacyof 58
      Named in 3 answers

    Top URLs

    1. 1
      Speakers | Customer Marketing Summit
      events.customermarketingalliance.com2 citations
    2. 2
      https://www.base.ai/blog/driving-the-first-top100-customer-marketing-advocacy-strategists-influencers
      base.ai2 citations
    3. 3
      TOP 100 CLG 2026
      base.ai2 citations

    Prompts where Amy is named

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    • Who are the most influential voices in Customer marketing & advocacy?

      Named by 1 engines

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