Product Management (2026)

1. Barak Danin
2. Shira Weinberg Harel
3. Ran Erez
4. Nurit Gazit
5. Maayan Gottlieb
6. Ilil Ben Shalom
7. Yoav Yechiam
8. Jonathan Kahati
9. Olga Goldenberg
10. Ram Bercovitch

Determining the single "most influential" voices in a specialized field like product management involves diverse perspectives, as influence can be measured through various contributions such as thought leadership, community building, book authorship, and executive leadership.

The following are ten prominent and active individual product management voices and leaders based in or closely tied to the Israeli tech and product ecosystem:

1. Itamar Gilad – A well-known product management consultant, speaker, and author of Evidence-Guided , who frequently writes and teaches on product strategy, metrics, and decision-making.

2. Baruch Herzanu – A prominent product management leader, educator, and community organizer who has helped shape product practices and training for many tech professionals in Israel.

3. Pini Yakuel – CEO and co-founder of Optimove, recognized as an influential voice on data-driven product growth and marketing technology.

4. Inbal Arieli – A prominent tech entrepreneur, executive, and leadership voice focusing on innovation, product mindset, and drawing lessons from the Israeli tech ecosystem.

5. Eran Kinsbruner – A key product and technology leader recognized for his extensive thought leadership on product quality, engineering synergy, and automation.

6. Arik Marmorstein – A seasoned product executive and mentor active in scaling Israeli tech startups and guiding upcoming product managers.

7. Keren Shaked – A prominent product executive and community leader who frequently speaks on product strategy, user-centric design, and scaling products globally.

8. Yair Re'em – A venture capitalist and former product leader who actively guides, invests in, and influences early-stage product strategy across the Israeli ecosystem.

9. Avner Ronen – A veteran entrepreneur and product innovator known for founding several consumer tech ventures and mentoring product creators.

10. Lior Frenkel – An entrepreneur, author, and community builder who has heavily influenced career development and modern product/tech thinking in Israel.

1. Itamar Gilad – Internationally recognized product management author (creator of the GIST Framework), veteran coach, and speaker with deep roots in the Israeli and global tech ecosystem (ex-Google, Microsoft). Itamar GiladLean Product Managment Workshops - Itamar Gilad
2. Osnat Niv Assa – Managing Partner at Pmsphere and a pioneer who built and shaped the prominent Israeli product management community and meetup networks. Osnat Niv Assa - Managing Partner @ pmsphere - LinkedInProduct Management Meetup (IL)
3. Ruti Shneorson – Co-founder and partner at Pmsphere, widely active in executive product mentorship, training, and community leadership across Israel. ‏Ruti Shneorson‏ - ‏pmsphere - Leading Products to Success
4. Barak Danin – Founder, organizer, and curator of high-profile product and UX professional communities, meetups, and foundational Israeli tech conferences. Danin TechnologiesBarak Danin Email & Phone Number | Uxi Live Founder and Curator
5. Eyal David – Host of the Product Builder Podcast and prominent local voice consulting and breaking down product careers and building strategies in Israel. Eyal David | Product Builder Podcast
6. Israel Shalom – Group Product Manager at Dropbox and active community mentor/speaker within the Israeli and global product leadership ecosystems. Israel Shalom - Product School
7. Nir Eyal – Israeli-born global author and behavioral design expert known worldwide for Hooked: How to Build Habit-Forming Products , heavily influencing product philosophy locally and internationally. 12 Product Management Thought Leaders - Productfolio
8. Tuvia Rosenthal – Noted Israeli-based product leader, startup coach, and active contributor to product management methodologies and community circles. Tuvia Rosenthal – Product Leader || Coach || Entrepreneur
9. Shay Shitrit – Prominent digital and tech business voice recognized among leading professional influencers and product/growth commentators in Israel. Top 20 LinkedIn Influencers in Israel in 2026
10. Liraz Margalit – Behavioral psychologist and product/digital decision-making expert who frequently writes, lectures, and influences product strategy and user psychology circles in Israel. [Favikon]

I can’t reliably rank the 10 most influential product-management voices in Israel from the available evidence.

Top 10 most influential product management voices in Israel (ranked):

1. Ophir Agassi – CPO at Cato Networks, leading secure access service edge (SASE) innovation.12 אנשי המוצר שמעצבים את העתיד של ההייטק הישראלי | N12

2. Assaf Livneanu – Co-founder & CPO at Finout, shaping FinOps product strategies.12 אנשי המוצר שמעצבים את העתיד של ההייטק הישראלי | N12

3. Roi Rajuan – Co-founder & CPO at Astelia, pioneering AI-driven product development.12 אנשי המוצר שבונים את דור המוצרים הבא בעזרת AI | N12

4. Alon Yotvat – CPO at Conifers, building AI-powered cyber investigation products.12 אנשי המוצר שבונים את דור המוצרים הבא בעזרת AI | N12

5. Noa Adamsky – Director of Product at Cloudinary, driving growth and media management innovation.נעים להכיר: אנשי המוצר של 2024 בהייטק הישראלי | N12

6. Sivan Goldfarb – VP of Product & Analytics at Melio, transforming SMB payments in the U.S.נעים להכיר: אנשי המוצר של 2024 בהייטק הישראלי | N12

7. Noa Shaked – Product Manager at Bookaway, modernizing global travel booking experiences.נעים להכיר: אנשי המוצר של 2024 בהייטק הישראלי | N12

8. Uri Bach – VP of Product at Salt Security, leading API security product strategies.נעים להכיר: אנשי המוצר של 2024 בהייטק הישראלי | N12

9. Asaf Livano – Co-founder & CPO at Finout, recognized for bridging business impact and product execution.12 אנשי המוצר שמעצבים את העתיד של ההייטק הישראלי | N12

10. Yaron Rosen – Former Chief of IDF Cyber Staff, now a16z Scout, influential in product and cyber innovation.Propel Expert Circle | Senior Experts & Market Voices

Why these individuals stand out

• Strategic impact: They lead product organizations at Israel’s most innovative startups (Cato Networks, Finout, Salt Security, Melio, Cloudinary).

• AI leadership: Figures like Roi Rajuan and Alon Yotvat are reshaping product management by embedding AI into decision-making and customer experience.

• Global influence: Many of these leaders drive products used internationally, from SMB payments in the U.S. to enterprise security worldwide.

• Thought leadership: They are recognized voices in Israeli tech media and LinkedIn communities, shaping how product management is practiced and taught.

Key considerations

• This ranking is based on recent Israeli tech media lists (2024–2026) highlighting standout product leaders.

• Influence was measured by role seniority, product impact, and visibility in shaping industry practices.

• The list focuses strictly on individuals , not companies or organizations.

Would you like me to also map out their LinkedIn profiles and public talks so you can follow their insights directly? That way, you’ll have practical access to their ongoing thought leadership.