What are the best CRO tools?

    Asked "What are the best CRO tools?", ChatGPT, Copilot, Gemini, Google AI Mode and Perplexity named 22 distinct tools across 5 answers on September 9, 2026, and 12 of them in two or more answers, and all 5 engines agreed on Optimizely, the only tool every engine named.

    Measured acrossChatGPTCopilotGeminiGoogle AI ModePerplexity

    12 of 22 names confirmed · named in 2 or more of 5 answers · asked September 9, 2026 · 5 engines

    The best CRO tools depend on specific needs such as understanding user behavior, running experiments, or building landing pages. Top tools include Optimizely for enterprise-grade experimentation, VWO for all-in-one testing and analytics, and Hotjar for user behavior insights. Microsoft Clarity is a free option for heatmaps and session recordings.

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    The full measurement

    • The position each of the 5 engines gave all 22 names.
    • How many of the 5 answers named each of them.
    • 48 sampled observations behind this ranking, and where the engines disagree.
    • Fan-out — the query each engine actually searched.
    • Every citation, and the sources nobody cited.
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