What's the most popular method for user research?

Asked "What's the most popular method for user research?", Gemini named 19 distinct names across 15 answers on September 8, 2026, and 12 of them in two or more answers.

Measured acrossGemini

12 of 19 names confirmed · named in 2 or more of 15 answers · asked September 8, 2026 · 1 engines

User interviews and usability testing are consistently among the most used and influential user research methods, with surveys also being widely used for scale and quantification.

1User Interviewsnamed in 5 of 15 answers
2NN/Gnamed in 4 of 15 answers
3UX Pacific Blognamed in 4 of 15 answers
4Ideaplannamed in 3 of 15 answers
5Dovetailnamed in 3 of 15 answers
6Formbricksnamed in 3 of 15 answers
7Smashing Magazinenamed in 3 of 15 answers
8Progressnamed in 3 of 15 answers
9Mazenamed in 2 of 15 answers
10MeasuringUnamed in 2 of 15 answers
11Userlyticsnamed in 2 of 15 answers
12Usedgenamed in 2 of 15 answers
13Nielsen Norman Groupnamed in 1 of 15 answersone answer
14Komodo Digitalnamed in 1 of 15 answersone answer
15Mediumnamed in 1 of 15 answersone answer
16Great Questionnamed in 1 of 15 answersone answer
17SurveyMonkeynamed in 1 of 15 answersone answer
18Contentsquarenamed in 1 of 15 answersone answer
19Typeformnamed in 1 of 15 answersone answer

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The full measurement

The position each of the 1 engines gave all 19 names.
How many of the 15 answers named each of them.
1 sampled observations behind this ranking, and where the engines disagree.
Fan-out — the query each engine actually searched.
Every citation, and the sources nobody cited.

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