What are the best tools for Positioning & category design?
Asked "What are the best tools for Positioning & category design?", ChatGPT, Copilot, Gemini, Google AI Mode and Perplexity named 41 distinct tools across 15 answers on September 7, 2026, and 16 of them in two or more answers, and the engines did not agree; the closest to a consensus, Miro, was named by only 4 of 5.
16 of 41 names confirmed · named in 2 or more of 15 answers · asked September 7, 2026 · 5 engines
The best tools for positioning and category design include collaborative strategy spaces like Miro, competitive intelligence engines like Crayon, and narrative mapping frameworks like Storyflow. These tools help define how a brand or product is perceived relative to competitors and support market research, category creation, and competitive analysis. Examples of tools include April Dunford's 6-Component Positioning Canvas, Play Bigger Category Design Model, and The Lightning Decision Jam (LDJ) / Design Sprint Frameworks.
- 1Mironamed in 11 of 15 answers
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- 2Storyflownamed in 8 of 15 answers
- 3Milanotenamed in 6 of 15 answers
- 4Crayonnamed in 5 of 15 answers
- 5Notionnamed in 4 of 15 answers
- 6Kluenamed in 4 of 15 answers
- 7Ahrefsnamed in 4 of 15 answers
- 8Positioning Mapnamed in 3 of 15 answers
- 9THEO Growthnamed in 3 of 15 answers
- 10Muralnamed in 3 of 15 answers
- 11Wynternamed in 3 of 15 answers
- 12Semrushnamed in 3 of 15 answers
- 13Branding5named in 2 of 15 answers
- 14Figmanamed in 2 of 15 answers
- 15UserTestingnamed in 2 of 15 answers
- 16SurveyMonkeynamed in 2 of 15 answers
- 17Obviously Awesome — April Dunfordnamed in 1 of 15 answersone answer
- 18Clovio Positioningnamed in 1 of 15 answersone answer
- 19Play Biggernamed in 1 of 15 answersone answer
- 20Strategyzer Value Proposition Canvasnamed in 1 of 15 answersone answer
- 21Competitive positioning matrixnamed in 1 of 15 answersone answer
- 22April Dunford's Positioning Templatenamed in 1 of 15 answersone answer
- 23G2named in 1 of 15 answersone answer
- 24Jobs-to-be-Donenamed in 1 of 15 answersone answer
- 25Copy.ainamed in 1 of 15 answersone answer
The full measurement
- The position each of the 5 engines gave all 41 names.
- How many of the 15 answers named each of them.
- 149 sampled observations behind this ranking, and where the engines disagree.
- Fan-out — the query each engine actually searched.
- Every citation, and the sources nobody cited.