Who is McKinsey's biggest competitor?

    Not measured — no engine answer has been captured on this question yet. That is different from the engines answering and naming nobody.

    8 of 13 names confirmed · named in 2 or more of 5 answers · 0 engines

    McKinsey's biggest competitor is Boston Consulting Group (BCG), with Bain & Company also being a major competitor. These three firms, known as the MBB, compete for the same high-prestige corporate strategy projects and top talent.

    • 1Boston Consulting Groupnamed in 4 of 5 answersGemini logoCopilot logo
    • 2Bain & Companynamed in 4 of 5 answersGemini logoCopilot logo
    • 3Accenturenamed in 3 of 5 answersGemini logoCopilot logo
    • 4Deloittenamed in 2 of 5 answersGemini logoCopilot logo
    • 5PwCnamed in 2 of 5 answersGemini logoCopilot logo
    • 6KPMGnamed in 2 of 5 answersGemini logoCopilot logo
    • 7Oliver Wymannamed in 2 of 5 answersGemini logoCopilot logo
    • 8Roland Bergernamed in 2 of 5 answersGemini logoCopilot logo
    • 9Deloitte Consultingnamed in 1 of 5 answersone answerGemini logoCopilot logo
    • 10EYnamed in 1 of 5 answersone answerGemini logoCopilot logo
    • 11EY-Parthenonnamed in 1 of 5 answersone answerGemini logoCopilot logo
    • 12IBM Consultingnamed in 1 of 5 answersone answerGemini logoCopilot logo
    • 13Kearneynamed in 1 of 5 answersone answerGemini logoCopilot logo
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    The full measurement

    • The position each of the 5 engines gave all 13 names.
    • How many of the 5 answers named each of them.
    • Where the engines disagree, and by how much.
    • Fan-out — the query each engine actually searched.
    • Every citation, and the sources nobody cited.
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