Who are the top B2B marketers?

Asked "Who are the top B2B marketers?", ChatGPT, Copilot, Gemini, Google AI Mode and Perplexity named 15 distinct names across 10 answers on September 9, 2026, and 11 of them in two or more answers, and the engines did not agree; the closest to a consensus, Marketbridge, was named by only 3 of 5.

Measured acrossChatGPTCopilotGeminiGoogle AI ModePerplexity

11 of 15 names confirmed · named in 2 or more of 10 answers · asked September 9, 2026 · 5 engines

Top B2B marketers include executives like Rishi Dave, Abby Gabriel, and Andy Crestodina, as well as thought leaders such as Ann Handley, Chris Walker, and Dave Gerhardt, who are shaping revenue-focused B2B strategies and driving demand generation. They are recognized for their expertise in content marketing, demand generation, and market positioning. Some notable B2B marketing agencies and firm leaders, such as Dentsu B2B and Marketbridge, are also highlighted as top partners for B2B demand generation and ABM programs.

1Marketbridgenamed in 4 of 10 answers
2Gravity Globalnamed in 4 of 10 answers
3Walker Sandsnamed in 3 of 10 answers
4Dentsu B2Bnamed in 2 of 10 answers
5Dentsu B2B Americasnamed in 2 of 10 answers
6The MX Groupnamed in 2 of 10 answers
7Microsoftnamed in 2 of 10 answers
8HubSpotnamed in 2 of 10 answers
9Salesforcenamed in 2 of 10 answers
10Cognismnamed in 2 of 10 answers
11Gongnamed in 2 of 10 answers
12Anderson Collaborativenamed in 1 of 10 answersone answer
13Ignite Visibilitynamed in 1 of 10 answersone answer
14SmartBug Medianamed in 1 of 10 answersone answer
15Ironpapernamed in 1 of 10 answersone answer

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The full measurement

The position each of the 5 engines gave all 15 names.
How many of the 10 answers named each of them.
905 sampled observations behind this ranking, and where the engines disagree.
Fan-out — the query each engine actually searched.
Every citation, and the sources nobody cited.

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