Co-founder at OtterlyAI
Thomas Peham's voice is distinctive in its focus on the intersection of AI and SEO, often highlighting specific data points and trends that others may miss. He pushes a recurring angle of emphasizing the importance of data-backed analytics in marketing, as seen in his tweet calling for 'a little less hype' and 'a bit more real/data-backed analytics'. This is exemplified in his concrete example of noting that '10% of our total website traffic is already from AI agents and AI bots'
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