Louise Linehan is known for sharing campaign strategy, newsroom thinking, and creative digital PR execution.
Louise Linehan's voice stands out for its emphasis on data-driven insights and experimentation in the AI visibility and link building space. She pushes a recurring angle of challenging common assumptions and sharing novel research findings, such as the limited impact of schema on AI citations. For example, her study on ChatGPT's citation patterns reveals that title relevance and semantic similarity play a significant role in determining which URLs are cited.
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