Josh Kaplan is a B2B media expert and founder of Smooth Media, a company that helps businesses build owned audiences. He is known for his ideas on the business model and M&A side of B2B media, and the value of premium B2B audiences and email databases as media assets.
Josh Kaplan consistently pushes the angle of leveraging LinkedIn for creator success, highlighting the platform's unique benefits and showcasing concrete examples of creators who have found material value through it, such as Sandra Liu and Cat Goetze. Josh Kaplan's distinctive approach involves emphasizing the importance of understanding the audience and building a consistent community, as seen in his announcement of Smooth Media's new events service. By sharing his own experiences and those of his clients, Josh Kaplan provides a unique perspective on the potential of LinkedIn for knowledge creators.
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