A seasoned digital executive with expert knowledge in mobile, search, display, affiliate,…
Ed Chater's voice is distinctive in its focus on the practical applications of AI and cross-device marketing, often highlighting the importance of measuring and understanding customer behavior. He pushes the angle that many marketers are being misled by bad data and dodgy statistics, as seen in his LinkedIn post on building the business case for cross-device. For example, he warns that if a GEO platform is not discussing sampling, it should be a red flag.
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