Collin Colburn is a commerce and retail-media strategist, focusing on the intersection of AI shopping, retail media, and advertising.
Collin Colburn consistently pushes the angle of transparency in retail media measurement, highlighting the need for new approaches in a rapidly changing commerce landscape. Collin Colburn does this by sharing specific examples from his work with the IAB and his conversations with industry leaders, such as his discussion with Tom Limongello and Todd Sawicki on The Middlemen Podcast. Collin Colburn's distinctive voice is characterized by his ability to balance technical discussions with personal anecdotes and enthusiasm for the industry.
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