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Ashley Stirrup consistently pushes the angle that experimentation and testing are crucial for business success, and Ashley Stirrup does this by sharing concrete examples from well-known companies like Fanatics, UPS, and DoorDash. Ashley Stirrup's distinctive approach is to highlight the importance of measuring and learning from failures, as seen in the post about what failed tests taught Box, Kargo, and Diligent. For instance, Ashley Stirrup shares how UPS's discipline in testing turned a checkout test into a program worth over $500 million.
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