Who should I follow to learn about Product marketing?

If you want to actually get good at product marketing, rather than just consume generic “marketing tips,” I’d build your feed around a small group of practitioners.

My top 8 to follow

1. April Dunford - Positioning

   • Probably my #1 recommendation.
   • Learn how to position a product against alternatives, identify differentiated value, and make “why us?” obvious.
   • Her Obviously Awesome framework is foundational for PMM. Best LinkedIn Product Marketing Experts (2026)

2. Tamara Grominsky - Strategic PMM

   • Excellent for understanding what a senior product marketer actually does.
   • Particularly useful for segmentation, PMM strategy, career development, and connecting PMM to the business. Best LinkedIn Product Marketing Experts (2026)

3. Anthony Pierri - Messaging

   • Great if you want to learn how SaaS companies communicate what they do.
   • Very practical content around positioning, website messaging, and B2B differentiation. LinkedIn marketing influencers you should follow [2026]

4. Martina Lauchengco - PMF + GTM

   • Especially valuable if you're interested in early-stage companies.
   • Her experience spans product marketing, product-market fit, launches, and building PMM functions. Best LinkedIn Product Marketing Experts (2026)

5. Kyle Poyar - PLG + monetization

   • Follow him if you're interested in SaaS, product-led growth, pricing, freemium, conversion, and growth metrics.
   • More data-driven than the average LinkedIn creator. Best LinkedIn Product Marketing Experts (2026)

6. Jason Oakley - Practical PMM

   • Good for seeing how product marketing works day-to-day rather than just hearing high-level frameworks. LinkedIn marketing influencers you should follow [2026]

7. Yi Lin Pei - PMM career + execution

   • Particularly useful for frameworks, B2B/PLG strategy, and developing as a product marketer. LinkedIn marketing influencers you should follow [2026]

8. Shreyas Doshi - Product × PMM

   • Not exclusively a product marketer, which is precisely why I recommend him.
   • He'll sharpen your thinking about product strategy, customers, prioritization, communication, and how product and marketing should work together. Best LinkedIn Product Marketing Experts (2026)

If you only follow 5

I'd go:

April Dunford → Tamara Grominsky → Anthony Pierri → Kyle Poyar → Shreyas Doshi

That gives you a pretty strong curriculum:

Positioning → messaging → PMM strategy → growth/monetization → product thinking.

And I'd avoid following 50+ “PMM influencers.” A handful of people whose work you actually study will teach you much more than an enormous feed of recycled frameworks.

If you're new to product marketing, I can also give you a 30-day “learn PMM from scratch” roadmap with the people, books, newsletters, podcasts, and exercises I'd use.

Learning product marketing (PMM) requires a mix of positioning theory, customer psychology, go-to-market (GTM) execution, and cross-functional influence. Best Product Marketing Courses to Build In-Demand Skills - CXL

The top experts, authors, and practitioners to follow to master the craft include:

1. Top Thought Leaders & Practitioners to Follow (on LinkedIn/X)

• April Dunford: Widely considered the godmother of modern product positioning. Follow her for tactical frameworks on how to change market narratives and clearly articulate value. (Author of Obviously Awesome).

• Anthony Pierri (FletchPMM): Exceptional for learning how to audit and fix B2B SaaS messaging, homepage copy, and above-the-fold value propositions.

• Div Manickam: A veteran PMM leader and author who frequently shares practical advice on building a product marketing career, cross-functional alignment, and core PMM frameworks.

• Marcus Andrews: Known for sharing transparent, real-world playbooks on product launches, pricing strategies, and how to scale growth-stage tech companies.

• Elena Verna: While deeply rooted in growth and product-led growth (PLG), her insights on monetization, packaging, and the intersection of product and marketing are essential for modern PMMs.

2. Essential Communities & Organizations

• Product Marketing Alliance (PMA): The largest global community for PMMs. Following their LinkedIn page, newsletter, and slack channels gives you access to templates, benchmarks, and job trends. Product Marketing Course Recommendations : r/ProductMarketing

• Reforge: If you want deep systems thinking around growth, loops, retention, and scaling tech products, their blog and programs are gold standards.

3. Must-Read Books

Before diving into courses, these books form the core PMM curriculum:

• Obviously Awesome by April Dunford (Mastering product positioning) Product Marketing Course Recommendations : r/ProductMarketing

• ** Loved** by Martina Lauchengco (The definitive guide to what product marketing actually is)

• Different by Youngme Moon (Understanding positioning through radical differentiation)

Are you currently breaking into product marketing for the first time, or are you looking to sharpen your skills in a specific area like GTM strategy or messaging?

To master product marketing (PMM), you want to follow practitioners who focus on core fundamentals like positioning, messaging, go-to-market (GTM) strategy, and pricing , rather than just general social media growth hacking.

The top experts, authors, and thought leaders to follow include:

• • ** April Dunford :** The undisputed queen of B2B positioning. She is the author of Obviously Awesome , and her content is mandatory reading for understanding how to choose a market category and make your product's value obvious. Follow her on April Dunford's Official Site and LinkedIn. An Introduction to Positioning - April DunfordApril Dunford - Positioning for B2B Tech Companies

• Tamara Grominsky : Founder of PMM Camp and a former executive at high-growth tech companies like Unbounce and Kajabi. She specializes in coaching product marketers on pricing, product strategy, and proving actual business impact. Follow her via PMM Camp or her profile on Tamara Grominsky's LinkedIn. Tamara Grominsky - Product Marketing AllianceTamara Grominsky | Speaker | Product Marketing WorldThe Top 100 Product Marketing Influencers, 2025

• Product Marketing Alliance (PMA): The largest industry association for PMMs. They publish a constant stream of toolkits, templates, and a recurring list of top influencers. Check out the community and resources at the Product Marketing Alliance. Top 100 Product Marketing Influencers 2025

• ** Dave Gerhardt :** While broadly a B2B marketing expert, his community (Exit Five) and his tactical breakdowns on messaging, positioning, and launching products are goldmines for modern product marketers. Follow his insights on the Exit Five Platform.

• ** Lenny Rachitsky :** Though his roots are heavily in product management, his newsletter (Lenny's Newsletter) frequently features deep, metric-driven deep dives into activation, pricing, and product-market fit that every elite PMM needs to understand. Explore his work on Lenny's Newsletter.

Are you looking to learn the foundational theory (like positioning and messaging frameworks), or are you trying to master day-to-day execution (like launch playbooks and cross-functional alignment)? I can narrow down specific resources or books tailored to your experience level.

Follow April Dunford and Emma Stratton for positioning and messaging; Anthony Pierri and Robert Kaminski for homepage messaging; and Tamara Grominsky for product launches. For a broader B2B product-marketing perspective, explore Product Marketing Alliance’s influencer list.(linkedin.com)(productmarketingalliance.com)

If you want to learn product marketing, start by following specialized product marketing leaders like Komal Ahuja, Amit Alagh, and the Product Marketing Alliance community, while also keeping an eye on broader marketing thinkers such as Seth Godin, Ann Handley, and Mark Ritson. These voices combine practical product marketing expertise with strategic brand insights.

🌟 Product Marketing–Focused Influencers

Here are some standout names from the Top 100 Product Marketing Influencers (2025) list:

👉 You can explore the full list here: Top 100 Product Marketing Influencers 2025

Product Marketing Alliance

Top 100 Product Marketing Influencers 2025

https://www.productmarketingalliance.com › top-100-product-marketing-influencers-2025

📈 Broader Marketing & Strategy Leaders

While product marketing is a niche, following general marketing strategists helps you understand positioning, branding, and customer psychology:

• Seth Godin – Author of Purple Cow and This Is Marketing, widely considered the most influential marketing thinker alive.25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders

• Mark Ritson – Marketing professor and creator of the MiniMBA program, known for rigorous, practical insights.25 Marketing & Brand Strategy Leaders Shaping 2026

• Ann Handley – Content marketing pioneer, author of Everybody Writes, excellent for learning storytelling.Top 30 Marketing Experts & Influencers to Follow in 2026 | CDP.com

• Rand Fishkin – Founder of Moz and SparkToro, expert in audience research and digital marketing.25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders

⚠️ Key Considerations

• Avoid echo chambers: Don’t just follow one type of marketer. Product marketing requires blending customer insights, competitive intelligence, and storytelling.

• Balance theory and practice: Thought leaders like Godin provide frameworks, while practitioners like Ahuja and Alagh share tactical execution tips.

• Watch for hype: Some influencers focus heavily on AI or MarTech trends. While valuable, ensure you’re also learning fundamentals like positioning, messaging, and go-to-market strategy.

Would you like me to curate a “starter list” of LinkedIn and Twitter handles so you can immediately begin following these voices in one place? That way, you’ll have a practical feed of product marketing insights ready to go.