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    April Dunford

    Author of 'Obviously Awesome', April Dunford is a globally recognized consultant specializing in strategic product positioning for B2B tech companies, revolutionizing how they frame product value.

    #3 Positioning#3 B2B Copywriting#4 Product marketing
    57CiteRank

    Last updated 11 Nov 2026 · Named in 227 answers across 6 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 4 of 4 measured engines. Updated 2026-10-26

    All four engines agree that April Dunford frames positioning as context setting and teaches a five-part method starting from competitive alternatives. Gemini adds that she has launched 16 products over a 25-year career and opposes fill-in-the-blank positioning statements. Perplexity adds that she also wrote Sales Pitch and worked as a marketing executive at technology startups. The pages cited most come from aprildunford.com, with additional citations to positioning.show, her Substack, gainsight.com and readingraphics.com.

    • ChatGPTNamed in 68 answers

      No description yet.

    • GeminiNamed in 42 answers

      Gemini describes her as an expert in tech startup marketing and author of Obviously Awesome who has launched 16 products and made positioning a structured, repeatable process.

      Known for
      • structured positioning process
      • Obviously Awesome book
      • positioning as context setting
    • Google AI ModeNamed in 36 answers

      Google AI Mode describes her as an executive, consultant and author of Obviously Awesome who treats positioning as structural business strategy with five components.

      Known for
      • five-component positioning framework
      • positioning as context setting
    • PerplexityNamed in 47 answers

      Perplexity describes her as a positioning consultant and author of Obviously Awesome and Sales Pitch who advises starting from customer alternatives before choosing a category.

      Known for
      • positioning for B2B tech
      • start from competitive alternatives
      • Obviously Awesome and Sales Pitch
    • Bing AI ModeNamed in 2 answers

      No description yet.

    • CopilotNamed in 32 answers

      Copilot describes her as a voice on positioning and category design who treats positioning as context setting and outlines her 10-step process from Obviously Awesome.

      Known for
      • positioning as context setting
      • 10-step positioning process
      • category design as output

    Top Segments

    • #3Positioningof 52
      Named in 67 answers
    • #3B2B Copywritingof 38
      Named in 44 answers
    • #4Product marketingof 66
      Named in 51 answers

    Top URLs

    1. 1
      Top 26 B2B Marketing Experts to Follow in 2026 - thecmo.com
      thecmo.com41 citations
    2. 2
      Website and resources
      aprildunford.com39 citations
    3. 3
      https://build-os.com/blogs/source-analyses/april-dunford-sales-pitch-framework
      build-os.com31 citations

    Words engines use about April

    • author of obviously awesome2 engines
    • ranked first2 engines
    • competitive differentiation expertise1 engine
    • repeatable, data-driven methodology1 engine

    Prompts where April is named

    Run now opens the answer page for that prompt.

    • Who are the most influential voices in Positioning & category design?

      Named by 4 engines

    • Who should I follow to learn about Product marketing?

      Named by 4 engines

    • Who should I follow to learn about positioning and category design in marketing?

      Named by 4 engines

    • Who are the most influential voices in B2B copywriting & messaging?

      Named by 2 engines

    • Who are the most influential voices in Sales-led & enterprise GTM?

      Named by 2 engines

    • Who are the most influential voices in Demand creation / dark social?

      Named by 2 engines

    Track April

    Follow April's measured AI visibility and see the questions where they rank.