DECLININGDOSSIER · /n/measurement-gap-kills-devrel
DevRel fails by measuring outputs, not outcomes
MOMENTUM · SHARE OF VOICE
DevRel teams often fail to prove their value because they measure activities and outputs like blog posts instead of the business outcomes they influence, such as product adoption. To succeed, DevRel must define and relentlessly communicate its impact on business value.
THE BRIEFHOW THIS NARRATIVE IS FRAMED
FRAMINGS
- · outcomes over outputs
- · measuring for success
- · proving value
- · vanity metrics
PATTERNS
- · measure for success, not activity
- · outcomes and value
- · not output
- · KPIs
- · success measures
OPPORTUNITIESACTIONABLE SIGNALS
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