EMERGINGDOSSIER · /n/devrel-always-was-developer-gtm
DevRel Always Was Developer GTM
MOMENTUM · SHARE OF VOICE
The idea that DevRel is shifting into a developer go-to-market (GTM) function is incorrect because it has always served this purpose, connecting activities like content and community directly to business goals. The only recent change is that economic pressures have reduced leadership's patience for seeing revenue-related results from DevRel.
THE BRIEFHOW THIS NARRATIVE IS FRAMED
FRAMINGS
- · saying the quiet part out loud
- · ladders to revenue
- · patience has changed, not the work
PATTERNS
- · it always was
- · your CFO didn't approve that headcount for funsies
- · the patience did
- · ladders to the business
- · how does this ladder to revenue
OPPORTUNITIESACTIONABLE SIGNALS
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