EMERGINGDOSSIER · /n/devrel-is-co-creation-not-marketing
DevRel is Co-Creation, Not Marketing
MOMENTUM · SHARE OF VOICE
Framing Developer Relations solely as a form of developer marketing is an incomplete and damaging view that leads to focusing only on outward promotion. DevRel is better understood as a process of value co-creation that includes a critical internal feedback loop to influence the product roadmap.
THE BRIEFHOW THIS NARRATIVE IS FRAMED
FRAMINGS
- · more than marketing
- · internal and external role
- · value co-creation
- · influencing the roadmap
PATTERNS
- · more than marketing
- · co-creation
- · comparison is incomplete
- · outward promotion
- · changes the roadmap
OPPORTUNITIESACTIONABLE SIGNALS
The opposition is underweighted
A contrarian, well-sourced take stands out.
Rising narrative (+1% share)
Timely to weigh in.
ADD YOUR TAKEJOIN THE CONVERSATION
Cited voices can publish a take on this narrative.
Sign in to add your take →EVIDENCE & SOURCESAUDITABLE
RELATED NARRATIVESADJACENT IN THIS SEGMENT