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    Tobi Lütke

    Tobi Lütke is a German-Canadian entrepreneur and CEO of Shopify, with a background in computer science and a passion for reading and learning.

    #18 Ecommerce
    32CiteRank

    Last updated 11 Nov 2026 · Named in 21 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 4 of 5 measured engines. Updated 2026-10-26

    Four engines recognize Tobi Lutke as Shopify CEO who popularized the term context engineering in June 2025. They agree he framed it as the art of providing all the context so an LLM can plausibly solve a task, replacing the focus on prompt engineering. Copilot adds that he drove an AI-first engineering culture at Shopify. Perplexity calls him cofounder and CEO. ChatGPT does not state his role, so it is not counted. Google AI Mode quotes his post on X. The engines cite philschmid.de and towardsdatascience.com most often, along with x.com posts.

    • ChatGPTNamed in 4 answers

      No description yet.

    • GeminiNamed in 4 answers

      Shopify CEO who popularized context engineering, framed as providing all the context for a task to be plausibly solvable by the LLM.

      Known for
      • popularizing context engineering
    • Google AI ModeNamed in 6 answers

      Shopify CEO who popularized the term context engineering in June 2025 through a post on X contrasting it with prompt engineering.

      Known for
      • popularizing context engineering
      • reframing RAG as architectural discipline
    • PerplexityNamed in 4 answers

      Shopify cofounder and CEO who popularized the reframing from prompt engineering to context engineering, with RAG as one mechanism for delivering context.

      Known for
      • popularizing context engineering
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 3 answers

      The CEO of Shopify who coined the term context engineering in June 2025 and drove Shopify's AI-first engineering culture.

      Known for
      • popularizing context engineering
      • AI-first engineering culture

    Top Segments

    • #18Ecommerceof 121
      Named in 39 answers

    Top URLs

    1. 1
      Top 23 Ecommerce Experts to Follow in 2026 | The Retail Exec
      theretailexec.com13 citations
    2. 2
      11 of the Best eCommerce Influencers to Learn From (2026) | Upsell.com
      upsell.com9 citations
    3. 3
      27 eCommerce Experts to Inspire You in 2026
      doofinder.com7 citations

    Prompts where Tobi is named

    Run now opens the answer page for that prompt.

    • Who should a sub-$1m dtc founder follow for Ecommerce?

      Named by 3 engines

    • Who should I follow to learn about Agentic Commerce thought leaders?

      Named by 2 engines

    • Who are the most influential voices in RAG & context engineering?

      Named by 1 engines

    • Who are the most influential voices in Agentic commerce & AI shopping?

      Named by 1 engines

    Track Tobi

    Follow Tobi's measured AI visibility and see the questions where they rank.