Tobi Lütke

AI & MLStartups & VC

Tobi Lütke is a German-Canadian entrepreneur and CEO of Shopify, with a background in computer science and a passion for reading and learning.

#1 in AI & ML

CITERANKiMINIMAL VISIBILITY

Estimated · single engine (Perplexity)

CLAIM THIS PROFILEAre you Tobi? Verify to manage your CiteRank.

Tracking engines · -

EDIT

Last updated 3 months ago

How AI describes them

5 of 5 AI engines recognize them

Tobi Lütke is Shopify's CEO who popularized context engineering.

Google AI ModeRecognizes

Popularized the term context engineering.

GeminiRecognizes

Influenced AI workflows by popularizing context engineering.

ChatGPTRecognizes

Helped popularize the term context engineering.

CopilotRecognizes

Popularized the term context engineering in 2025.

PerplexityRecognizes

Popularized the term context engineering.

Summarized from each engine's answer when asked about them. AI can be wrong.

Where they rank, by segment

Measured on prompts that never mention a name

RAG

SEGMENT

#55.7%SHARE OF VOICE

of 56 ranked - named as "Tobi Lütke"

Ecommerce

SEGMENT

#152.4%SHARE OF VOICE

of 53 ranked - named as "Tobi Lütke"

Ecommerce

SEGMENT

#42.1%SHARE OF VOICE

of 59 ranked - named as "Tobi Lütke"

Agentic Commerce

SEGMENT

#62.0%SHARE OF VOICE

of 72 ranked - named as "Tobi Lütke"

Ecommerce

SEGMENT

#331.8%SHARE OF VOICE

of 37 ranked - named as "Tobi Lütke"

Agentic Commerce

SEGMENT

#271.6%SHARE OF VOICE

of 40 ranked - named as "Tobi Lütke"

Trend

How their CiteRank has moved

Unlock the full picture

Trend is measured on every engine we probe. Upgrade to see all of it.

Segment momentum

Segments AI mentions them on

Unlock the full picture

Segment momentum is measured on every engine we probe. Upgrade to see all of it.

The analysis

What the CiteRank rests on

Start a Free Trial to Unlock →

◆Competitor Benchmark

Loading the benchmark…

One moment.

Questions being asked in their segments

Live questions where AI names someone

Unlock the full picture

Questions being asked in their segments is measured on every engine we probe. Upgrade to see all of it.

Rooms they're not in

Sources AI cites in their segments

Unlock the full picture

Rooms they're not in is measured on every engine we probe. Upgrade to see all of it.

Rank card

A shareable image of this reading - the score, the engines it was measured on, and the date.

Open rank card →