Sucharita Kodali
Sucharita Kodali is a retail analyst at Forrester, a technology research firm
Last updated 13 Nov 2026 · Named in 11 answers across 4 engines
Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.
How AI engines see them
All five engines name Sucharita Kodali as a Vice President and Principal Analyst at Forrester who covers retail, ecommerce and omnichannel commerce. They agree she treats DTC as one channel alongside marketplaces and stores rather than a standalone engine. ChatGPT, Copilot, Gemini and Perplexity mention direct customer relationships or data. Copilot adds her warning about platform dependency and her interest in agentic commerce. Google AI Mode adds her skepticism of the DTC bubble. Perplexity adds a research figure that 84 percent of brands cited insight benefits. The pages cited most are forrester.com and retailinfluencernetwork.com.
- ChatGPTNot named
ChatGPT describes Kodali as a VP and Principal Analyst at Forrester who sees DTC as a way to own the customer relationship and as complementary to marketplaces.
Known for- Retail and ecommerce analysis
- DTC and marketplaces complementary
- GeminiNot named
Gemini describes Kodali as a VP and Principal Analyst at Forrester with operating experience at Saks, Toys R Us and Disney who focuses on DTC, first-party data and omnichannel.
Known for- Ecommerce and omnichannel research
- DTC shopper relationship insights
- Google AI ModeNot named
Google AI Mode describes Kodali as a Forrester VP and Principal Analyst who offers reality-checking commentary on DTC economics and rising customer acquisition costs.
Known for- Skepticism of the DTC bubble
- Omnichannel perspective
- PerplexityNot named
Perplexity describes Kodali as a Forrester VP and principal analyst who sees DTC as strategic control and learning, not simply a more profitable alternative to wholesale.
Known for- DTC for control and learning
- CPG brand DTC research
- Bing AI ModeNot named
No description yet.
- CopilotNot named
Copilot says Kodali is a VP and Principal Analyst at Forrester with past roles at Disney, Toys R Us and Saks, who warns of platform dependency and follows agentic commerce.
Known for- Warning on platform dependency
- Agentic commerce analysis
Top Segments
- #39Ecommerceof 121Named in 14 answers
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