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    Scott Brinker

    Scott Brinker is the VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec, a premier authority on marketing technology, SaaS integrations, and platform dynamics.

    #9 Marketing Operations#12 Marketing Attribution#18 Digital Media
    40CiteRank

    Last updated 11 Nov 2026 · Named in 100 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines name Scott Brinker and agree that he edits chiefmartec.com, created the Marketing Technology Landscape supergraphic and wrote Hacking Marketing. Copilot adds details the others omit, including Martec's Law, his two books and his advisory work with OfferFit and Workato. Google AI Mode adds the 8 P's of self-service martech. The most cited pages are on chiefmartec.com, with linkedin.com, hubspot.com, wikipedia.org and marketingops.com also cited. Four engines cite the chiefmartec.com about page.

    • ChatGPTNamed in 17 answers

      ChatGPT describes him as a martech analyst, author and advisor, editor of chiefmartec.com and creator of the MarTech Landscape supergraphic, formerly at HubSpot.

      Known for
      • Creating the MarTech Landscape supergraphic
      • Popularizing the marketing technologist role
      • Running chiefmartec.com
    • GeminiNamed in 29 answers

      Gemini describes him as the editor of chiefmartec.com and author of Hacking Marketing, known for the annual Marketing Technology Landscape Supergraphic.

      Known for
      • Marketing Technology Landscape Supergraphic
      • Coining chief marketing technologist
      • Hacking Marketing and agile methods
    • Google AI ModeNamed in 25 answers

      Google AI Mode describes him as editor of ChiefMartec.com and HubSpot VP of Platform Ecosystem who maps the martech landscape and introduced the 8 P's of self-service martech.

      Known for
      • Martech landscape mapping
      • 8 P's of Self-Service Martech
      • Applying agile to marketing ops
    • PerplexityNamed in 5 answers

      Perplexity describes him as founder and editor of chiefmartec, author of Hacking Marketing, MarTech Conference co-founder and creator of the Martech Supergraphic.

      Known for
      • Martech Supergraphic
      • Hacking Marketing
      • Marketing as integrated operating system
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 24 answers

      Copilot describes him as founder of ChiefMartec.com, former HubSpot VP of Platform Ecosystem, MarTech Conference co-founder and author of Hacking Marketing.

      Known for
      • Martech Landscape supergraphic
      • Martec's Law framework
      • Applying agile to marketing

    Top Segments

    • #9Marketing Operationsof 62
      Named in 64 answers
    • #12Marketing Attributionof 43
      Named in 37 answers
    • #18Digital Mediaof 110
      Named in 14 answers

    Top URLs

    1. 1
      Top 30 Marketing Experts & Influencers to Follow in 2026 | CDP.com
      cdp.com60 citations
    2. 2
      Top 25 MOps Thought Leaders of 2026, Ranked
      mopsreport.com18 citations
    3. 3
      Chiefmartec.com
      chiefmartec.com10 citations

    Words engines use about Scott

    • architect of martech strategy1 engine
    • editor of chiefmartec1 engine

    Prompts where Scott is named

    Run now opens the answer page for that prompt.

    • Who are the most influential voices in martech and marketing ops?

      Named by 5 engines

    • Who should I follow to learn about Marketing Operations?

      Named by 4 engines

    • Who are the top 10 voices in marketing analytics and attribution?

      Named by 4 engines

    • Who are the best marketing experts to follow?

      Named by 3 engines

    • Who are the most influential voices in Partnerships & ecosystem?

      Named by 1 engines

    • Who should I follow to learn about digital media marketing?

      Named by 1 engines

    Track Scott

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