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    Scot Wingo

    Scot Wingo is a commerce expert and founder of ReFiBuy, focusing on agentic commerce.

    #35 Agentic Commerce#54 Ecommerce
    22CiteRank

    Last updated 11 Nov 2026 · Named in 12 answers across 4 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines describe Scot Wingo as an ecommerce infrastructure entrepreneur who founded ChannelAdvisor and now works on agentic commerce through ReFiBuy. ChatGPT adds Spiffy, his mobile car care company. Copilot adds AuctionRover and the Triangle Tweener Fund. Gemini and Google AI Mode add his podcast The Jason and Scot Show. Every engine names him. The pages cited most are digitalcommerce360.com, retailgentic.com and linkedin.com.

    • ChatGPTNot named

      Says he founded ChannelAdvisor in 2001, launched the mobile car care business Spiffy, and now leads ReFiBuy, focused on AI-driven shopping and agentic commerce.

      Known for
      • Founding ChannelAdvisor marketplace software
      • Launching Spiffy mobile car care
    • GeminiNamed in 1 answers

      Says he co-founded ChannelAdvisor in 2001 and took it public in 2013, and co-hosts The Jason and Scot Show podcast on ecommerce.

      Known for
      • Multichannel marketplace software
      • Co-hosting The Jason and Scot Show
    • Google AI ModeNamed in 5 answers

      Says he co-founded ChannelAdvisor, later Rithum, co-hosts The Jason and Scot Show, and now focuses on agentic commerce through Retailgentic and ReFiBuy.

      Known for
      • Co-founding ChannelAdvisor
      • Agentic commerce insights
    • PerplexityNamed in 1 answers

      Says he is an ecommerce infrastructure entrepreneur and commentator who co-founded ChannelAdvisor in 2001 and is CEO of ReFiBuy, an agentic commerce company.

      Known for
      • Ecommerce infrastructure and marketplaces
      • Agentic commerce optimization
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 5 answers

      Says he launched AuctionRover in 1999, founded ChannelAdvisor and Spiffy, and founded ReFiBuy in 2024 to prepare product catalogs for AI shopping agents.

      Known for
      • Agentic Commerce Optimization with ReFiBuy
      • Founding ChannelAdvisor

    Top Segments

    • #35Agentic Commerceof 49
      Named in 14 answers
    • #54Ecommerceof 121
      Named in 7 answers

    Top URLs

    1. 1
      24 eCommerce Experts to Follow Now | Elastic Path
      elasticpath.com7 citations
    2. 2
      14 repeat founders building agentic commerce - CB Insights Research
      cbinsights.com5 citations
    3. 3
      Top 24 Ecommerce Experts to Follow in 2026 | The Retail Exec
      theretailexec.com4 citations

    Prompts where Scot is named

    Run now opens the answer page for that prompt.

    • Who should I follow to learn about Agentic Commerce thought leaders?

      Named by 2 engines

    Track Scot

    Follow Scot's measured AI visibility and see the questions where they rank.