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    Rachel Karten

    Rachel Karten is a social media consultant and author of the social media industry newsletter Link in Bio, helping brands build value-driven social strategies.

    #20 Social media marketing#35 Digital Media#26 Content distribution
    29CiteRank

    Last updated 11 Nov 2026 · Named in 33 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines identify Rachel Karten as a social media consultant and the creator of the Link in Bio newsletter, with past social leadership at Bon Appetit and Epicurious. Copilot adds client names such as Google, YouTube, Uber and Penguin Random House and her advice that brands treat TikTok like TV. Gemini adds her view that brands should seek influencers who have never done a brand deal. Perplexity gives the largest subscriber count at more than 120,000. The most cited pages are linkedin.com, marketingbrew.com and substack.com.

    • ChatGPTNamed in 9 answers

      Describes a social media strategist and consultant known for her Link in Bio newsletter, who previously led social at Bon Appetit and Epicurious and left Conde Nast in 2020.

      Known for
      • Link in Bio newsletter
      • creator-economy commentary
    • GeminiNamed in 7 answers

      Describes a social media consultant and Link in Bio author who led social at Bon Appetit and Epicurious, won a Webby and a National Magazine Award, and consults for major brands.

      Known for
      • Link in Bio newsletter
      • Webby and National Magazine Award
    • Google AI ModeNamed in 3 answers

      Describes a social media consultant and former head of social for Bon Appetit who created the Link in Bio newsletter with over 100,000 subscribers and advises CAVA, Google and West Elm.

      Known for
      • Link in Bio newsletter
      • analysis of creator campaigns
    • PerplexityNamed in 8 answers

      Describes a social-media strategist who created the Link in Bio newsletter, with more than 120,000 subscribers, and consults brands on social strategy and influencer programs.

      Known for
      • Link in Bio newsletter
      • making influencer marketing operational
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 6 answers

      Describes a social media consultant behind the Link in Bio newsletter with over 100K subscribers, who advised brands like Google, CAVA and West Elm on creator partnerships.

      Known for
      • Link in Bio newsletter
      • advice on creator partnerships
      • treating TikTok like TV

    Top Segments

    • #20Social media marketingof 61
      Named in 11 answers
    • #35Digital Mediaof 110
      Named in 12 answers
    • #26Content distributionof 69
      Named in 62 answers

    Top URLs

    1. 1
      Mon @thesocialista...
      planable.io8 citations
    2. 2
      15+ Inspiring Social Media Experts to Follow in 2026
      publer.com8 citations
    3. 3
      Social Media Experts: 10 Marketers to Follow in 2026
      linkedin.com8 citations

    Prompts where Rachel is named

    Run now opens the answer page for that prompt.

    • Who should I follow to learn about digital media marketing?

      Named by 2 engines

    • Who should I follow to learn about Creator monetization strategies?

      Named by 1 engines

    Track Rachel

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