Philip Kotler

S.C. Johnson Distinguished Professor

Northwestern University

Marketing & Growth

Philip Kotler is a renowned marketing expert and S.C. Johnson Distinguished Professor, known for his contributions to marketing management and strategic marketing.

#1 in Marketing & Growth

CITERANKiLOW VISIBILITY

Estimated · single engine (Perplexity)

CLAIM THIS PROFILEAre you Philip? Verify to manage your CiteRank.

Tracking engines · -

EDIT

Last updated 3 months ago

How AI describes them

5 of 5 AI engines recognize them

Philip Kotler is the Father of Modern Marketing, transforming marketing to focus on customer-centric science and value creation.

Google AI ModeRecognizes

He revolutionized marketing by shifting focus to customer-centric science.

PerplexityRecognizes

He contributed to brand marketing with the idea of a brand as a promise of customer value.

GeminiRecognizes

He transformed how businesses approach brand marketing by focusing on customer value.

ChatGPTRecognizes

He frames branding as part of a larger system of understanding customers and creating value.

CopilotRecognizes

He shaped brand marketing with frameworks like the marketing mix and STP.

Summarized from each engine's answer when asked about them. AI can be wrong.

Where they rank, by segment

Measured on prompts that never mention a name

Brand marketing

SEGMENT

#92.0%SHARE OF VOICE

of 53 ranked - named as "Philip Kotler"

Marketing Attribution

SEGMENT

#131.4%SHARE OF VOICE

of 85 ranked - named as "Philip Kotler"

Positioning

SEGMENT

#211.3%SHARE OF VOICE

of 38 ranked - named as "Philip Kotler"

B2B brand strategy

SEGMENT

#120.6%SHARE OF VOICE

of 58 ranked - named as "Philip Kotler"

Trend

How their CiteRank has moved

Unlock the full picture

Trend is measured on every engine we probe. Upgrade to see all of it.

Segment momentum

Segments AI mentions them on

Unlock the full picture

Segment momentum is measured on every engine we probe. Upgrade to see all of it.

The analysis

What the CiteRank rests on

Start a Free Trial to Unlock →

◆Competitor Benchmark

Loading the benchmark…

One moment.

Questions being asked in their segments

Live questions where AI names someone

Unlock the full picture

Questions being asked in their segments is measured on every engine we probe. Upgrade to see all of it.

Rooms they're not in

Sources AI cites in their segments

Unlock the full picture

Rooms they're not in is measured on every engine we probe. Upgrade to see all of it.

Rank card

A shareable image of this reading - the score, the engines it was measured on, and the date.

Open rank card →