Skip to main content

    Martin Hepp

    Professor of Web Science at Universität der Bundeswehr München and creator of the GoodRelations e-commerce ontology integrated into Schema.org.

    #40 Structured Data
    16CiteRank

    Last updated 13 Nov 2026 · Named in 6 answers across 3 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 3 of 3 measured engines. Updated 2026-11-07

    All three engines recognize Martin Hepp as a professor and researcher tied to semantic e-commerce and structured data. They agree that he created the GoodRelations ontology and that it was integrated into Schema.org in 2012. Gemini adds the Agent-Promise-Object model and work on semantic SEO and data marketing. ChatGPT adds his specialisations in Semantic Web technologies, Web Science, and knowledge representation. Google AI Mode adds industry adoption by Best Buy, Overstock, and Yahoo. No engine fails to name him. The cited pages most often come from schema.org, including its about page and official documentation, followed by blog.schema.org.

    • ChatGPTNamed in 3 answers

      Martin Hepp is a German academic and researcher who created GoodRelations, an ontology for describing products, services, businesses, and commercial offers on the Web.

      Known for
      • creation of GoodRelations
      • ontology for e-commerce information
      • structured data and interoperability
    • GeminiNot named

      Martin Hepp is a professor and researcher who created the GoodRelations ontology and contributed its data model to Schema.org.

      Known for
      • creating GoodRelations ontology
      • contributing data model to Schema.org
      • architect of Schema.org e-commerce module
    • Google AI ModeNamed in 2 answers

      Martin Hepp is a professor and researcher who created GoodRelations, an e-commerce ontology integrated into Schema.org in 2012.

      Known for
      • creator of GoodRelations
      • e-commerce ontology
      • integration into Schema.org
    • PerplexityNamed in 1 answers

      No description yet.

    • Bing AI ModeNot named

      No description yet.

    • CopilotNot named

      No description yet.

    Top Segments

    • #40Structured Dataof 54
      Named in 8 answers

    Top URLs

    1. 1
      About - Schema.org
      schema.org4 citations
    2. 2
      Schema.org
      schema.org2 citations
    3. 3
      schemaapp.com
      schemaapp.com2 citations

    Prompts where Martin is named

    Run now opens the answer page for that prompt.

    • Who are the most influential voices in Structured Data?

      Named by 3 engines

    Track Martin

    Follow Martin's measured AI visibility and see the questions where they rank.