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    Marshall Van Alstyne

    Marshall Van Alstyne is a Professor at Boston University and co-author of Platform Revolution, known for his work on two-sided markets and platform governance.

    #31 Marketplaces
    20CiteRank

    Last updated 11 Nov 2026 · Named in 9 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines recognize Marshall Van Alstyne as a Boston University professor and MIT digital fellow who studies platform economics, two-sided markets and network effects. They agree on the book Platform Revolution, written with Geoffrey Parker and Sangeet Choudary, and on the inverted firm concept. Copilot adds the importance of user stickiness and cross-period network effects. Gemini adds his Harvard Business Review article Strategies for Two-Sided Markets. Perplexity gives a short answer and says he holds the Questrom Chair. The engines cite bu.edu, ide.mit.edu and Wikipedia most often, along with speaker bureau pages and marketingjournal.org.

    • ChatGPTNamed in 4 answers

      A scholar of platform economics and two-sided markets, a Boston University professor and MIT digital fellow, and co-author of Platform Revolution.

      Known for
      • economics of two-sided markets
      • network effects research
      • inverted firm concept
    • GeminiNamed in 1 answers

      An information economist and Boston University professor whose research with Geoffrey Parker and Sangeet Choudary shaped how platform markets are understood.

      Known for
      • two-sided market research
      • Strategies for Two-Sided Markets article
      • inverted firm concept
    • Google AI ModeNamed in 1 answers

      An economist, Boston University professor and MIT digital fellow who helped formalize two-sided network economics and co-wrote Platform Revolution.

      Known for
      • formalizing two-sided network economics
      • popularizing pipeline to platform shift
    • PerplexityNamed in 2 answers

      An expert on platform economics and network effects who holds the Questrom Chair at Boston University and co-wrote Platform Revolution.

      Known for
      • platform theory
      • inverted firm concept
      • platform strategy and governance
    • Bing AI ModeNot named

      No description yet.

    • CopilotNamed in 1 answers

      Shaped the theory of two-sided markets and platform dynamics, including the chicken-and-egg problem, user stickiness and the inverted firm.

      Known for
      • theory of two-sided markets
      • inverted firm concept
      • platform business strategy

    Top Segments

    • #31Marketplacesof 54
      Named in 33 answers

    Top URLs

    1. 1
      https://www.reforge.com/profiles/andrew-chen
      reforge.com4 citations
    2. 2
      https://investors.airbnb.com/governance/board-of-directors/bod-person-details/default.aspx?ItemId=751c3f6f-f248-4df5-a2b8-78c50c56e72c
      investors.airbnb.com3 citations
    3. 3
      Marketplace guide from Stripe
      stripe.com3 citations

    Prompts where Marshall is named

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    • Who are the most influential voices in Marketplaces & two-sided networks?

      Named by 4 engines

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