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    Lora Cecere

    Lora Cecere is an independent analyst in supply chain, frequently challenging conventional wisdom around digital transformation, planning, AI, and enterprise software. She is a prominent voice in supply chain strategy, planning, AI, and analytics.

    #1 Supply Chain
    30CiteRank

    Last updated 11 Nov 2026 · Named in 46 answers across 5 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines describe Lora Cecere as the founder of Supply Chain Insights in 2012 and author of the Supply Chain Shaman blog, with a background at Procter & Gamble, Kraft, Clorox, Manugistics, Descartes, Gartner and AMR Research. They agree on her outside-in view of supply chains. ChatGPT and Copilot name her books Bricks Matter and Metrics That Matter. Copilot adds her views on AI-native supply chains. Perplexity adds her degrees and client work. Every engine names her. Cited pages come most often from linkedin.com, asklora.ai and business.rutgers.edu.

    • ChatGPTNot named

      ChatGPT says she founded Supply Chain Insights in 2012 after practitioner, software and analyst roles, and wrote the Supply Chain Shaman blog and books.

      Known for
      • Supply Chain Shaman blog
      • outside-in supply chain sensing
      • Supply Chain Metrics That Matter
    • GeminiNot named

      Gemini says she is known as The Supply Chain Shaman, with a career across practice, software development and analyst work, and founded Supply Chain Insights in 2012.

      Known for
      • Supply Chain Shaman blog
      • independent actionable supply chain research
      • critiquing enterprise applications
    • Google AI ModeNot named

      Google AI Mode says she founded Supply Chain Insights in 2012, writes the Supply Chain Shaman blog and advocates market-driven outside-in value networks.

      Known for
      • outside-in value networks
      • Supply Chain Shaman blog
      • data-driven supply chain perspectives
    • PerplexityNot named

      Perplexity says she is an independent analyst who founded Supply Chain Insights in 2012 and argues for managing logistics as an integrated, market-responsive system.

      Known for
      • end-to-end supply chain design
      • outside-in planning
      • Supply Chain Shaman blog
    • Bing AI ModeNot named

      No description yet.

    • CopilotNot named

      Copilot says she founded the independent research firm Supply Chain Insights, wrote Bricks Matter, and argues for outside-in and AI-native supply chains.

      Known for
      • independent supply chain research
      • outside-in planning
      • Bricks Matter and Metrics That Matter

    Top Segments

    • #1Supply Chainof 31
      Named in 58 answers

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