Lily Ray
Lily Ray is a prominent public voice on Google's quality systems, E-E-A-T, Helpful Content, AI Overviews, and what separates durable content from content that loses visibility, known for her analyses after core updates.
Last updated 11 Nov 2026 · Named in 187 answers across 6 engines
Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.
How AI engines see them
All five engines describe Lily Ray as an SEO specialist focused on Google algorithm updates and E-E-A-T, with roles at Amsive and Algorythmic. Copilot adds that USA Today named her the number one most influential SEO expert in 2022 and that she leads a team of more than 35 SEO professionals. Google AI Mode and Perplexity connect her work to AI search and generative engine optimization. Every engine names her. The pages cited most often are amsive.com and algorythmic.co, with lilyray.nyc, womenintechseo.com and searchenginejournal.com also appearing.
- ChatGPTNamed in 37 answers
ChatGPT says she is VP of SEO and AI Search at Amsive and runs the consultancy Algorythmic, working in SEO since around 2010 on enterprise sites.
Known for- technical SEO audits
- Google algorithm update analysis
- E-E-A-T
- GeminiNamed in 29 answers
Gemini says she is VP of SEO Strategy and Research at Amsive and founder of Algorythmic, with a technical background from a family of software engineers.
Known for- system-wide error diagnosis
- analysis of Google core updates
- E-commerce and enterprise SEO
- Google AI ModeNamed in 34 answers
Google AI Mode says she is VP of SEO and AI Search at Amsive and founder of Algorythmic, with over 15 years in organic search and core algorithm recovery.
Known for- algorithm update forensics
- mastery of E-E-A-T
- technical SEO and AI search
- PerplexityNamed in 38 answers
Perplexity says she is founder of Algorythmic and VP of SEO and AI Search at Amsive, treating organic search changes as diagnostic problems across technical and quality signals.
Known for- diagnosing organic search losses
- interpreting Google core updates
- educating on E-E-A-T
- Bing AI ModeNamed in 1 answers
No description yet.
- CopilotNamed in 48 answers
Copilot says she founded Algorythmic and leads a team of 35+ SEO professionals at Amsive, and was named top influential SEO expert by USA Today in 2022.
Known for- algorithm update recovery
- Google Discover optimization
- E-E-A-T and brand authority
Top Segments
- #5Generative Engine Optimization (GEO)of 65Named in 159 answers
- #5Content SEOof 23Named in 26 answers
- #4Technical SEOof 35Named in 25 answers
Top URLs
- 1The 2026 A-list of generative engine optimization (GEO) expertstryprofound.com49 citations
- 2Top 30 SEO Influencers & Professionals to Follow in 2026position.digital46 citations
- 3Growth Memo newslettergrowth-memo.com27 citations
Words engines use about Lily
- brand trust1 engine
- e-e-a-t1 engine
- e-e-a-t commentary1 engine
- llm brand signals1 engine
- llm visibility trends1 engine
- organic search authority1 engine
Prompts where Lily is named
Run now opens the answer page for that prompt.
Who should a seo professional follow for Generative Engine Optimization (GEO)?
Named by 5 enginesWho are the top SEO experts to follow?
Named by 5 enginesWho should I follow to learn about Content SEO from top experts?
Named by 5 enginesWho should a digital marketing specialist follow for Generative Engine Optimization (GEO)?
Named by 5 enginesWho should a small business owner follow for Generative Engine Optimization (GEO)?
Named by 5 enginesWho are the most influential voices in Ecommerce SEO?
Named by 4 engines
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