Les Binet

Influences debates around brand building, mental availability, and the role of thought leadership in long sales cycles through research.

#23 Brand marketing#38 B2B brand strategy#23 Marketing Attribution

25CiteRank

Last updated 13 Nov 2026 · Named in 19 answers across 5 engines
Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

How AI engines see them

Recognized by 5 of 5 measured engines. Updated 2026-09-19

ChatGPTNamed in 12 answers
Les Binet argues that companies often optimize the wrong things.
GeminiNamed in 1 answers
Les Binet provides empirical evidence for balanced marketing strategies.
Google AI ModeNamed in 1 answers
Les Binet is a marketing effectiveness researcher.
PerplexityNamed in 4 answers
Les Binet is an author and speaker on marketing effectiveness.
Bing AI ModeNamed in 1 answers
No description yet.
CopilotNot named
Les Binet emphasizes balancing short-term sales activation with long-term brand building.

Top Segments

#23Brand marketingof 47
Named in 10 answers
#38B2B brand strategyof 70
Named in 1 answers
#23Marketing Attributionof 43
Named in 6 answers

Top URLs

1
The 25 Most Influential Marketing Leaders of 2026
theindustryleaders.org5 citations
2
Top 30 Marketing Experts & Influencers to Follow in 2026
cdp.com4 citations
3
Professor Byron Sharp |
marketingscience.info4 citations

Prompts where Les is named

Run now opens the answer page for that prompt.

Who are the top 10 voices in marketing analytics and attribution?
Named by 2 engines
Who should I follow to learn about Brand marketing from top experts?
Named by 1 engines

Track Les

Follow Les's measured AI visibility and see the questions where they rank.