John Care is the author of Mastering Technical Sales and is widely regarded as the foundational authority of modern sales engineering.
John Care distinctively focuses on the practical, day-to-day challenges of sales engineering and presales, offering concrete advice and strategies to overcome common issues. John Care pushes the importance of optimizing demos and sales calls, as seen in his post 'The Demo GPS Road Map'. By sharing specific, actionable tips, John Care sets himself apart from more generic sales and presales advice.
Voice DNA is measured on every engine we probe. Upgrade to see all of it.
Trend is measured on every engine we probe. Upgrade to see all of it.
Segment momentum is measured on every engine we probe. Upgrade to see all of it.
Questions being asked in their segments is measured on every engine we probe. Upgrade to see all of it.
Rooms they're not in is measured on every engine we probe. Upgrade to see all of it.
A shareable image of this reading - the score, the engines it was measured on, and the date.