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    Jacco van der Kooij

    Founder of Winning by Design, known for his data-driven 'Bow Tie' model and structuring enterprise sales processes.

    #14 Enterprise GTM#12 B2B sales leadership#3 Revenue Operations
    34CiteRank

    Last updated 11 Nov 2026 · Named in 57 answers across 6 engines
    Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

    How AI engines see them

    Recognized by 5 of 5 measured engines. Updated 2026-10-26

    All five engines recognize Jacco van der Kooij as the founder of Winning by Design and the author of Revenue Architecture, built on the idea of a revenue factory. Copilot lists six models, while Gemini adds the Bowtie Model and ARR thresholds for GTM motions. Google AI Mode adds the Triple Objective. Perplexity adds the 2012 founding date, the October 2023 book release and his role at Notion Capital. Cited pages come mostly from winningbydesign.com, with dealhub.io, amazon.com and LinkedIn also appearing.

    • ChatGPTNamed in 15 answers

      ChatGPT says he founded Winning by Design and created the Revenue Architecture framework, which treats revenue as a designed system with six connected models.

      Known for
      • Revenue Architecture framework
      • Revenue as an engineered system
    • GeminiNamed in 13 answers

      Gemini says he founded Winning by Design and authored Revenue Architecture, including the Bowtie Model, the revenue factory and thresholds for GTM motions.

      Known for
      • The Bowtie Model
      • Revenue factory metaphor
      • GTM motion thresholds
    • Google AI ModeNamed in 4 answers

      Google AI Mode says he founded Winning by Design and pioneered a systems thinking approach to GTM using the revenue factory and the Triple Objective.

      Known for
      • Systems thinking approach to GTM
      • Revenue factory metaphor
    • PerplexityNamed in 5 answers

      Perplexity says he founded Winning by Design in 2012 and wrote Revenue Architecture, framing revenue growth as an end to end operating system.

      Known for
      • Revenue Architecture book
      • Revenue growth as operating system
    • Bing AI ModeNamed in 1 answers

      No description yet.

    • CopilotNamed in 19 answers

      Copilot says he created the Revenue Architecture concept and the Recurring Revenue Factory idea, with six models that align marketing, sales and customer success.

      Known for
      • Revenue Architecture concept
      • Recurring Revenue Factory

    Top Segments

    • #14Enterprise GTMof 58
      Named in 33 answers
    • #12B2B sales leadershipof 67
      Named in 14 answers
    • #3Revenue Operationsof 28
      Named in 13 answers

    Top URLs

    1. 1
      Top 23 GTM Leaders and Experts to Follow in 2026
      croclub.com22 citations
    2. 2
      25 Sales Leaders in 2026 | The Industry Leaders
      theindustryleaders.org11 citations
    3. 3
      Top B2B Sales Influencers of 2025 - Clutch.co
      clutch.co9 citations

    Words engines use about Jacco

    • best for revenue architecture1 engine
    • practical saas gtm frameworks1 engine

    Prompts where Jacco is named

    Run now opens the answer page for that prompt.

    • Who are the most influential voices in Sales-led & enterprise GTM?

      Named by 4 engines

    • Who are the most influential voices in Pipeline & revenue forecasting?

      Named by 4 engines

    Track Jacco

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