Gregg Bernstein
Gregg Bernstein is an important voice on research craft, research leadership, and making UXR useful to organizations, with a strong reputation among experienced practitioners and continuing to work as a research mentor/coach in 2026.
AI Bio
Gregg Bernstein consistently pushes for the importance of human expertise in user research, emphasizing the limitations of relying solely on automated tools. Gregg Bernstein does this by sharing personal experiences and highlighting the work of other experts in the field, such as Constantine and Michael Margolis. For example, Gregg Bernstein's post on 'The only winning move is not to play' critiques the over-reliance on bots for user research advice, showcasing his distinctive angle on the topic.
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