Emily Pfeiffer is a commerce technology analyst at Forrester, providing insights on the infrastructure underneath agentic commerce.
Emily Pfeiffer consistently pushes the angle of nuanced, evidence-based analysis in the commerce space, often highlighting the complexities and challenges of implementing AI and digital solutions. Emily Pfeiffer does this by drawing on specific research reports, such as the Forrester Wave, and grounding her claims in concrete data and examples. For instance, Emily Pfeiffer notes that the commerce market is tough for vendors, which might provide leverage, and provides actionable advice on how to review B2B or B2C strengths.
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