David Spinks

Founder and community builder turned exec coach

Spinks Coaching

Marketing & GrowthFinance▲+19 pts

David Spinks is a highly cited independent voice on professional community building, known for popularizing concepts like community-led growth and measuring community value. He focuses on community as a business strategy and is the author of 'The Business of Belonging'.

#1 in Marketing & Growth

CITERANKiMODERATE VISIBILITY

CITABILITYi

ABCDE

HIGH POTENTIAL

Estimated · single engine (Perplexity)

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Tracking engines · -

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Last updated 4 days ago

How AI describes them

5 of 5 AI engines recognize them

David Spinks is a pioneer in community building and co-founder of CMX, helping businesses build communities as a strategic discipline.

Google AI ModeRecognizes

He is a pioneer in digital community-building industry

ChatGPTRecognizes

He is a prominent figure in community building

PerplexityRecognizes

He is a practitioner and thinker in community building

CopilotRecognizes

He is a leading figure in community building

GeminiRecognizes

He is a leader in the community-driven business movement

Summarized from each engine's answer when asked about them. AI can be wrong.

AI Bio

How AI describes them when their name comes up

David Spinks brings a distinctive angle to the community-building space by sharing his personal experiences and feelings about the industry, such as his predictions for the community industry and his thoughts on AI fatigue. David Spinks pushes the idea that community building is not just about outcomes, but about understanding motivations, as seen in his post 'Successful Community Strategies Focus on Motivations before Outcomes'. David Spinks also stands out by being vulnerable and open about his own feelings, such as when he shares his exhaustion with AI and invites others to join the conversation.

Where they rank, by segment

Measured on prompts that never mention a name

Community building

SEGMENT

#120.0%SHARE OF VOICE

of 22 ranked - named as "David Spinks"

Community-led growth

SEGMENT

#114.6%SHARE OF VOICE

of 34 ranked - named as "David Spinks"

Community building

SEGMENT

#110.9%SHARE OF VOICE

of 48 ranked - named as "David Spinks"

Community-led growth

SEGMENT

#17.0%SHARE OF VOICE

of 89 ranked - named as "David Spinks"

Paid Communities

SEGMENT

#15.7%SHARE OF VOICE

of 35 ranked - named as "David Spinks"

Paid Communities

SEGMENT

#44.3%SHARE OF VOICE

of 47 ranked - named as "David Spinks"

Voice DNA

How this voice's published writing reads · assessed from their own content, not from what AI says about them

PRIMARY DOMAIN

community building

TONE SIGNATURE

practitioner storyteller

AI SLOP RISK

medium

Anti-slop score3/5

POV score6/10

Freshness5/10

Conviction6/10

Focus7/10

Clarity8/10

Credibility6/10

Information gain4/10

What They Write About

community industry trendsAI fatiguebelonging and community buildingexecutive coaching

Formats They're Strong In

short opinion takespersonal anecdoteslinks to external content (newsletters, podcasts)

How This Voice Shows Up

opens with a personal greeting ('hi! i'm david or 'spinks')
shares personal feelings and experiences ('I've been feeling it a lot recently', 'it's a unique kind of fatigue i've never felt before')
invites conversation and feedback ('Curious to hear what you think!', 'what about you? what are you seeing? what are you feeling?')

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Trend

How their CiteRank has moved

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Segment momentum

Segments AI mentions them on

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The analysis

What the CiteRank rests on

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Questions being asked in their segments

Live questions where AI names someone

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Rooms they're not in

Sources AI cites in their segments

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Rank card

A shareable image of this reading - the score, the engines it was measured on, and the date.

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