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    Christopher Lochhead

    Christopher Lochhead is a marketing expert who popularized the concept of category design, influential among technology startups seeking market differentiation.

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    Christopher Lochhead is a Category Design pioneer and author of Play Bigger, focusing on strategic growth through new market creation.

    Perplexity
    He co-authored Play Bigger and Niche Down.
    Google AI Mode
    He focuses on Category Design.
    ChatGPT
    He is a strategic-level counterweight to conventional growth hacking.
    Copilot logoCopilot
    He argues that legendary companies grow by creating new categories.
    Gemini logoGemini
    He is best known for his bestselling books like Play Bigger.

    5 of 5 AI engines recognize them, measured 19 Sep 2026. Descriptions are generated by AI systems and can be wrong.

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