Byron Sharp

Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on marketing and consumer behavior

#18 Brand marketing#34 B2B brand strategy#37 Audience Research

27CiteRank

Last updated 11 Nov 2026 · Named in 29 answers across 5 engines
Bing AI Mode starts a separate baseline. Copilot remains a separate public engine and keeps its history; changes across the switch are not like-for-like growth.

How AI engines see them

Recognized by 5 of 5 measured engines. Updated 2026-09-19

ChatGPTNot named
He challenges traditional positioning and category design.
GeminiNot named
He offers a perspective that challenges traditional marketing dogma.
Google AI ModeNot named
He brings empirical marketing science into positioning and category design.
PerplexityNot named
He emphasizes mental and physical availability in markets.
Bing AI ModeNot named
No description yet.
CopilotNot named
He argues that brands grow through mental availability.

Top Segments

#18Brand marketingof 47
Named in 11 answers
#34B2B brand strategyof 70
Named in 5 answers
#37Audience Researchof 64
Named in 10 answers

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Follow Byron's measured AI visibility and see the questions where they rank.