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    Blake Bartlett

    Blake Bartlett is a startup expert focused on product-led growth and B2B SaaS trends, creating content on his YouTube channel PLG123.

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    Blake Bartlett is a partner at OpenView who coined the term product-led growth in 2016 and shaped PLG pricing.

    Google AI Mode
    He coined the term product-led growth in 2016.
    ChatGPT
    He helped define PLG and coined the term in 2016.
    Copilot logoCopilot
    He popularized the term Product-Led Growth and shaped PLG pricing.
    Gemini logoGemini
    He coined and popularized the term Product-Led Growth around 2016.
    Perplexity
    He is a prominent product-led growth investor and thinker.

    5 of 5 AI engines recognize them, measured 19 Sep 2026. Descriptions are generated by AI systems and can be wrong.

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