Amanda Natividad

All five engines agree that Amanda Natividad works at SparkToro and is tied to Zero Click Marketing, with earlier marketing roles at Growth Machine, Fitbit or Liftopia. Copilot adds that she led work that doubled the free-to-paid conversion rate and that she co-developed the framework with Rand Fishkin. ChatGPT and Google AI Mode stress her view that not everything needs an A/B test. Gemini focuses on her critique of attribution. Perplexity gives a short description and mentions her newsletter The Menu. The engines cite amandanat.com, zeroclickmarketing.co and maven.com most often.

• ChatGPTNamed in 15 answers

  Says Natividad runs Zero Click Marketing and is Chief Evangelist at SparkToro, and favors small cheap experiments over heavy A/B testing.

  Known for

  • Small low-cost marketing experiments
  • Zero Click Marketing
• GeminiNamed in 13 answers

  Says Natividad is Chief Evangelist at SparkToro, co-pioneered Zero-Click Marketing and critiques standard attribution models.

  Known for

  • Zero-Click Marketing
  • Content marketing and audience research
  • Critique of attribution models
• Google AI ModeNamed in 18 answers

  Says Natividad is a pioneer of zero-click content who documents flaws in analytics tools and argues that not everything needs an A/B test.

  Known for

  • Zero-click content
  • Exposing misattributed referral traffic
• PerplexityNamed in 6 answers

  Says Natividad is VP of Marketing at SparkToro and founder of Zero Click Marketing, with a podcast and the newsletter The Menu.

  Known for

  • Audience growth through content marketing
  • Experience-based writing
• Bing AI ModeNot named

  No description yet.

• CopilotNamed in 18 answers

  Says Natividad co-developed Zero Click Marketing with Rand Fishkin and led SparkToro initiatives that doubled the free-to-paid conversion rate in four months.

  Known for

  • Zero-click content
  • Doubling free-to-paid conversion rate
  • Audience research experiments

• #18B2B Content Marketingof 82
  Named in 37 answers
• #18Content distributionof 69
  Named in 30 answers
• #20Audience Researchof 64
  Named in 18 answers

1. 1
   Top 18 Content Marketing Experts to Follow in 2026 - The CMO Club

   thecmo.com13 citations
2. 2
   Want Better B2B SaaS Content? Start With These 15 Experts

   nathanojaokomo.com12 citations
3. 3
   SparkToro | Audience Research at Your Fingertips

   sparktoro.com10 citations

• chief evangelist at sparktoro2 engines
• audience-first marketing1 engine
• pioneered zero-click content1 engine
• relevant for b2b marketers1 engine
• zero-click content1 engine