Founder of Adelante SCM and host of Talking Logistics, deep-diving into enterprise logistics software capabilities and the pragmatic side of IT implementation.
Adrian Gonzalez brings a distinctive voice to the supply chain and logistics space by consistently pushing a critical and forward-thinking angle, often questioning common practices and highlighting potential threats or areas for improvement. For example, in 'The Real Threat to 3PLs Isn’t Amazon. It’s Complacency', he challenges the conventional wisdom that Amazon is the main threat to third-party logistics providers. This kind of contrarian thinking sets him apart from more generic industry commentators.
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