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    Who should I follow to learn about Programmatic SEO?

    Updated October 7, 2026

    Key takeaway

    There is no single agreed ranking. Kevin Indig is the most backed pick (ChatGPT, Copilot, Gemini, Google AI Mode), then Eli Schwartz (ChatGPT, Copilot, Google AI Mode) and Aleyda Solis (ChatGPT, Copilot, Gemini). Perplexity names only Art Kulakov and SEO-Kreativ. The overlapping engines pick Indig, Schwartz and Solis because they cover SEO at scale: growth systems for SaaS and marketplaces, product-led SEO, and large-site technical work. They also stress that pSEO must give real value, not thin pages.

    Mostly agree

    Kevin Indig is a top person to follow for pSEO.

    Eli Schwartz is valuable for pSEO because of his product-led approach.

    Aleyda Solis is worth following for scalable and international SEO.

    Good pSEO avoids thin, templated pages and needs real value.

    Where they differ

    Generalist SEO authorities versus dedicated pSEO practitioners

      Whether to include Mike King and Koray Tuğberk Gübür

        Best starting point for a beginner

          Verdict

          All four engines name Kevin Indig, first for ChatGPT and Google AI Mode, and Aleyda Solís fourth for each of them. ChatGPT also puts Eli Schwartz first in one sample, and Perplexity dissents with Art Kulakov and SEO-Kreativ.

          What engines actually searched

          The sub-queries each engine actually searched before answering.

          Cited, but not mentioned

          2 sites cite this answer without naming anyone

          Full responses

          5 of 5 engines that answered. Full stored text as captured, with dashes shown as hyphens. Nothing is summarised.

          ChatGPT3,845 characters · October 7, 2026

          If your goal is specifically Programmatic SEO - building large numbers of high-quality landing pages from structured data - I’d keep your follow list pretty tight.

          My top 7

          1. Kevin Indig - Best overall

            • Great for understanding SEO as a growth system rather than just publishing content.
            • Especially useful for marketplaces, SaaS, large sites, and scalable SEO.
            • His Growth Memo is a particularly good signal-to-noise source. Top SEO Newsletters to Subscribe | SiteGuru

          2. Eli Schwartz - Best for the strategy behind pSEO

            • Teaches the important question: Should this page exist?
            • Strong on product-led SEO, scalable acquisition, and avoiding thousands of useless pages.
            • His thinking is valuable before you touch templates or automation. The AI Search and AEO Experts to Follow in 2026

          3. Mike King - Best technical follow

            • Go here when you want to understand crawling, information retrieval, entities, NLP, and how search engines actually process content.
            • Particularly useful once you're moving beyond basic “keyword + template” pSEO. The AI Search and AEO Experts to Follow in 2026

          4. Koray Tuğberk Gübür - Best for advanced semantic SEO

          5. Aleyda Solis - Best for scalable technical SEO

          6. Cyrus Shepard - Best for testing

          7. Glenn Gabe - Best for observing Google

          If I were learning pSEO from scratch

          I'd go:

          Eli Schwartz → Kevin Indig → Aleyda Solis → Mike King → Koray Gübür

          And I'd learn pSEO in this order:

          1. Find scalable search demand
          → 2. Identify a database/data source
          → 3. Design genuinely useful page types
          → 4. Build templates + internal linking
          → 5. Control indexing/crawl budget
          → 6. Measure pages by business outcome
          → 7. Experiment and improve

          The biggest trap is learning pSEO as “generate 10,000 pages with AI.” Good programmatic SEO is much closer to product design + databases + information architecture + technical SEO.

          If you tell me whether you're interested in building a pSEO site yourself (e.g. directories, SaaS, affiliate, marketplace, local, etc.), I can give you a 30-day pSEO learning path with the exact people, articles, case studies, and projects I'd study in order.

          Gemini logo Gemini3,211 characters · October 7, 2026

          To master Programmatic SEO (pSEO) - the strategy of scaling landing pages using datasets, templates, and automation - following the right practitioners who share raw blueprints, code stacks, and real case studies is essential.

          The top experts, builders, and creators to follow include:

          1. Ian Nuttall (Practical Programmatic)

          • Why follow him: Widely regarded as one of the definitive authorities on practical pSEO, especially for non-technical founders. He breaks down how to scale organic traffic into millions of visits using no-code/low-code tools, databases, and AI without needing a dedicated engineering team.

          • Where to find him: X (Twitter) and his platform Practical Programmatic.

          2. Minhs (SEOmatic)

          • Why follow him: Known for building SEOmatic.ai and popularizing data-driven programmatic workflows. His content focuses heavily on the nuts and bolts: finding datasets, cleaning data, choosing the right CMS, and setting up automated generation pipelines. Free Programmatic SEO Course - SEOmatic

          • Where to find him: X (Twitter) and his free programmatic SEO courses and breakdowns. Free Programmatic SEO Course - SEOmatic

          3. Ryan Law

          • Why follow him: Formerly of Animalz and a prominent voice in content marketing strategy, Ryan frequently writes deep, analytical frameworks on how to execute pSEO without falling into the trap of low-quality, thin content that triggers search engine penalties.

          • Where to find him: Substack and LinkedIn.

          4. Jake Gronsky & Art Kulakov

          • Why follow them: Both are exceptional at bridging the gap between software engineering, data sourcing (like Kaggle datasets), and modern AI-assisted programmatic layouts. Their written guides on Medium and Substack provide step-by-step technical execution roadmaps. Programmatic SEO: A Comprehensive Guide | by Art Kulakov

          • Where to find him: Medium, Substack, and X.

          Key Platforms & Curated Hubs to Bookmark

          • LearningSEO.io: Created by Aleyda Solis, this comprehensive roadmap features a dedicated Programmatic SEO section crowdsourcing the best free guides, tutorials, and technical write-ups from around the web. Learn Programmatic SEO with Learning SEO - LearningSEO.io

          • Case Studies from Enterprise Giants: Keep an eye on teardowns of how companies like Zapier , Nomad List , and Tripadvisor build thousands of automated pages using dynamic database architecture.

          Google AI Mode2,143 characters · October 7, 2026

          To master Programmatic SEO (pSEO) , you want to follow practitioners who focus on data structuring, repeatable keyword patterns, and scaling organic traffic without falling into low-quality "thin content" traps. Programmatic #SEO is powerful when done right. | Nick MalekosThe 5 Best Programmatic SEO Tools in 2026: End-to

          Here are the best creators, builders, and marketers to follow on platforms like X (Twitter) and LinkedIn :

          • Kevin Indig - Former VP of Growth & SEO at G2 and tech advisor, Kevin writes incredible deep dives on growth loops, enterprise technical SEO, and how organic search scales modern SaaS companies. Top 20 SEO Influencers and Voices to Follow [2025]

          • Eli Schwartz - Growth advisor and author of Product-Led SEO , Eli is great for learning how to align programmatic architecture with actual product value rather than just gaming search engines.

          • The Boring Marketer - Active on X, they frequently share modern, cutting-edge workflows combining AI agents, scraping tools (like Firecrawl), and dev environments (like Cursor) to spin up and audit programmatic sites in minutes. The Boring Marketer on X: "Created a programmatic seo site

          Would you like recommendations on pSEO tools (like AirOps, SEOmatic, or Byword), or are you looking for a step-by-step breakdown of how to find your first repeatable keyword pattern? [Prismic +1]

          Perplexity761 characters · October 7, 2026

          For programmatic SEO, start with practitioners who explain both the strategy and the technical implementation: Art Kulakov for a software engineer’s perspective and lessons from experiments, and SEO-Kreativ for implementation guidance and the distinction between useful scaled pages and spam.Programmatic SEO: How It Works, Examples and the Line to SpamProgrammatic SEO 101

          Also study real examples - such as Zapier, Tripadvisor, Canva, and G2 - to see how a distinctive dataset and page template can serve many different searches.Programmatic SEO Examples: 7 Real Sites Doing It at Scale

          Copilot logo Copilot3,210 characters · October 7, 2026

          If you want to learn about Programmatic SEO, it’s best to follow a mix of practitioners, agency founders, and technical SEO experts who actively share case studies, frameworks, and experiments. Here are some standout names and organizations worth following:

          🚀 Agency Founders & Practitioners

          🧠 Individual SEO Experts

          While not all are purely “programmatic SEO,” these experts often discuss automation, scalable content, and technical SEO:

          📍 Where to Follow Them

          • LinkedIn & X (Twitter) – Most of these experts share case studies, frameworks, and debates here.

          • Agency Blogs – Skale, Synscribe, Siege Media, and Concurate regularly publish detailed programmatic SEO guides.

          • Podcasts & Newsletters – Kevin Indig’s newsletter and Mike King’s talks often dive into scalable SEO strategies.

          👉 If you’re just starting, I’d recommend following Jake Stainer, Kevin Indig, and Mike King for practical frameworks, while keeping an eye on agency blogs like Skale and Synscribe for implementation case studies.

          Would you like me to create a curated “starter list” of their best articles, podcasts, and guides so you can dive in right away?