Who should I follow to learn about Product marketing?

If you want to **actually get good at product marketing**, rather than just consume generic marketing content, I’d follow a small group of people with different specialties: ### My top 8 - **April Dunford** - **#1 recommendation.** Positioning, differentiation, competitive alternatives, and messaging. Start with her book *Obviously Awesome*. Her framework is especially useful for B2B/SaaS. [April Dunford - Positioning for B2B Tech Companies](https://www.aprildunford.com/?utm_source=chatgpt.com) - **Katelyn Bourgoin** - Customer psychology, finding customer problems, messaging, and making products resonate. [Competitors can steal your customers. But buyer indifference will kill your business. Worried prospective buyers don't care about your offer? Don't rush out and change your product... yet. The… | Katelyn Bourgoin | 32 comments](https://www.linkedin.com/posts/katebour_competitors-can-steal-your-customers-but-activity-7187130560216018945-cqvl?utm_source=chatgpt.com) - **Emma Stratton** - Excellent for turning complicated product capabilities into simple, compelling messaging. [Best LinkedIn Marketing Experts to Follow (2026)](https://thoughtmint.ai/blog/linkedin-marketing-experts/?utm_source=chatgpt.com) - **Tamara Grominsky** - Great for understanding what PMM actually looks like as a strategic function inside a company, including positioning and PMM career development. [Best LinkedIn Marketing Experts to Follow (2026)](https://thoughtmint.ai/blog/linkedin-marketing-experts/?utm_source=chatgpt.com) - **Anthony Pierri** - Particularly good if you're interested in SaaS positioning and practical messaging. - **Robert Kaminski** - Strong on customer research, positioning, and practical B2B PMM. - **Kyle Poyar** - Follow him for product-led growth, SaaS economics, pricing, and GTM strategy. [Best LinkedIn Product Marketing Experts (2026)](https://thoughtmint.ai/blog/linkedin-product-marketing-experts/?utm_source=chatgpt.com) - **Lenny Rachitsky** - Not purely PMM, but excellent for learning product, growth, customer research, and how successful companies operate. ### If you only follow 3 I'd make it: **April Dunford → Katelyn Bourgoin → Kyle Poyar** That gives you **positioning + customer understanding + GTM/growth**. Also follow the **Product Marketing Alliance**. It has a large library of PMM resources and content from practitioners, including April Dunford, and covers positioning, messaging, GTM, competitive intelligence, and PMM strategy. [Product Marketing Alliance | The #1 Product Marketing Community](https://www.productmarketingalliance.com/?utm_source=chatgpt.com) [Product Marketing Alliance](https://www.productmarketingalliance.com/?utm_source=chatgpt.com) If you tell me **your current role and whether you want to learn B2B SaaS, consumer, or AI product marketing**, I can give you a much tighter **“follow these 10 people + read/watch these 10 things” learning path**.

**To learn about product marketing, follow practitioners who actively share insights on positioning, go-to-market strategy, storytelling, and competitive intelligence. Some of the most influential voices today include Komal Ahuja, Amit Alagh, Lenny Rachitsky, and Andrew Chen.** ## 🌟 Key Product Marketing Influencers to Follow Name| Role / Background| Why Follow Them ---|---|--- **Komal Ahuja**| Product Marketing Manager at Incident.io| Shares practical insights on product launches, messaging, and storytelling; strong presence across LinkedIn, Instagram, and Twitter.[Top 100 Product Marketing Influencers 2025](https://www.productmarketingalliance.com/top-100-product-marketing-influencers-2025/) **Amit Alagh**| Founder of PMM Supper Club, London Chapter Lead at Product Marketing Alliance| Known for building communities around product marketing and expertise in competitive intelligence.[Top 100 Product Marketing Influencers 2025](https://www.productmarketingalliance.com/top-100-product-marketing-influencers-2025/) **Lenny Rachitsky**| Former Airbnb product lead, author of _Lenny’s Newsletter_| Offers tactical advice on product growth, positioning, and scaling; widely read by PMs and marketers.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) **Andrew Chen**| General Partner at Andreessen Horowitz, author of _The Cold Start Problem_| Deep expertise in network effects, viral growth, and scaling products.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) **Hunter Walk**| Co-founder of Homebrew, ex-YouTube/Google product leader| Shares practical wisdom on product strategy and sustainable growth.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) **Emily Heyward**| Co-founder of Red Antler| Known for brand positioning and storytelling that resonate with customers.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) **Katelyn Bourgoin**| CEO of Customer Camp| Focuses on buyer psychology and messaging that converts.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) ## 📌 Broader Marketing Thought Leaders If you want to expand beyond product marketing into brand and growth strategy, consider following: * **Seth Godin** – legendary marketing thinker, author of _Purple Cow_ and _This Is Marketing_.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) * **Mark Ritson** – respected marketing educator, known for rigorous frameworks.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) * **Ann Handley** – content marketing pioneer, author of _Everybody Writes_.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) ## ⚠️ Things to Keep in Mind * **Noise vs. signal**: Many “influencers” post generic advice. Prioritize those who share case studies, frameworks, or data-backed insights. * **Platform choice**: LinkedIn and newsletters are best for in-depth product marketing content, while Twitter/X is useful for quick takes and trends. * **Balance perspectives**: Follow both practitioners (hands-on PMMs) and strategists (CMOs, VCs) to understand execution and big-picture strategy. 👉 Would you like me to curate a **short list of newsletters and podcasts** from these experts so you can get structured learning rather than just social media snippets?

To learn product marketing effectively, your best bet is to follow practitioners who share real-world playbooks, positioning frameworks, and go-to-market (GTM) strategies rather than generic marketing theorists. The top experts, creators, and platforms to follow include: ### 1\. Positioning & Messaging Masters * **April Dunford:** Widely considered the godmother of modern product marketing. Her book _Obviously Awesome_ is the holy grail for learning how to nail product positioning. Follow her on LinkedIn for sharp, no-nonsense takes on market differentiation. * **Anthony Pierri (FletchPMM):** Exceptional for learning how to look at a product through the customer’s eyes. He and his team break down SaaS landing pages, messaging teardowns, and homepage copy on LinkedIn daily, making it one of the most practical visual guides to PMM. ### 2\. GTM & Strategy Operators * **Henry Wang (The Tech PMM):** An ex-Google product marketer who creates fantastic, highly practical content on YouTube and via his newsletter (_GTM Download_). He focuses heavily on breaking into the field, working with product managers, and executing real-world launches. * **Tammy Campnegra & Himanshu Sharma:** Frequently share tactical advice on scaling B2B SaaS growth, user research, and cross-functional alignment. ### 3\. Communities & Organizations (Where the Experts Aggregate) * **Product Marketing Alliance (PMA):** The largest community hub for PMMs. Following their LinkedIn page, newsletter, and podcast will expose you to templates, frameworks, and insights from practitioners at companies like Meta, Google, and Stripe. [Accredited Product Marketing Certifications](https://learning.productmarketingalliance.com/#:~:text=Purpose%2Dled%20support%20between%20members.%20*%20Slack.%20Join,*%20Meetups.%20In%E2%80%91person%20and%20virtual%20community%20gatherings.) * **Reforge:** Though broader than just product marketing, their programs and essays (often shared by founders and growth leaders) offer some of the most advanced systems on retention loops, activation, and product-led growth (PLG). ### Essential Reading to Start With * _Obviously Awesome_ by April Dunford (Mastering positioning) * _Loved_ by Martina Lauchengco (Understanding the core DNA and cross-functional nature of the PMM role) * _Crossing the Chasm_ by Geoffrey A. Moore (The classic framework for bringing tech products to market) Who are you hoping to learn from - someone focused on early-stage startup GTM, enterprise B2B SaaS, or consumer tech?

To master **Product Marketing (PMM)** , you want to learn from operators who focus on positioning, messaging, go-to-market (GTM) strategy, and cross-functional alignment rather than just generic digital marketing. The top experts, communities, and newsletters to follow are organized below by what they do best: 1\. Top PMM Practitioners & Communities * **Tamara Grominsky :** Founder of [PMM Camp](https://www.pmmcamp.com/) and former VP of Product Marketing at Kajabi and Unbounce. She is exceptional at teaching how PMMs can drive core business strategy, pricing, and segmentation rather than just acting as "collateral producers." Follow her on LinkedIn or check out PMM Camp. [Navigating the inbound and outbound divide with Tamara](https://www.youtube.com/watch?v=POmSgthgzdU&t=53)[Perfecting Product Marketing with Tamara Grominsky](https://revenuedrivencmo.com/perfecting-product-marketing-with-tamara-grominsky-founder-of-pmm-camp)[The Top 100 Product Marketing Influencers, 2025](https://productmarketingalliance.substack.com/p/the-top-100-product-marketing-influencers) * **Product Marketing Alliance (PMA):** The largest global community for PMMs. Following their main page or their Product Marketing Alliance Substack gives you access to templates, benchmark reports, and insights from dozens of top-tier industry practitioners. [Substack·The Product Marketing Drop] * ** _Stefan Gladbach_ :** Senior PMM at Pushpay who regularly shares tactical, no-nonsense PMM playbooks, launch frameworks, and career advice heavily geared toward startups and mid-market tech. [Substack·The Product Marketing Drop] 2\. Best Newsletters for Strategic & GTM Frameworks * **MKT1 Newsletter (by Emily Kramer and Katrina Kirsch):** While broader than _just_ product marketing, Emily Kramer (former marketing exec at Carta/Asana) writes some of the absolute best deep-dives on B2B product marketing, messaging architectures, and building the PMM function from scratch. Check it out via the [MKT1 Newsletter on Substack](https://newsletter.mkt1.co/t/product-marketing). [product marketing - MKT1 Newsletter with Emily Kramer](https://newsletter.mkt1.co/t/product-marketing) * **Lenny’s Newsletter (by _Lenny Rachitsky_):** Though focused on product management broadly, Lenny frequently publishes masterclasses on product-market fit, positioning, pricing, and launching features - often co-written with top tech PMM leaders. Browse archives on Lenny's Newsletter. [35+ Best Marketing Newsletters in 2026, Read by TOP 5](https://karolakarlson.com/best-marketing-newsletters/) * **Growth Unhinged (by Kyle Poyar):** Essential if you are in PLG (Product-Led Growth). Kyle breaks down how product usage data intersects with product marketing and monetization strategies. Read more on Growth Unhinged. [karolakarlson.com] If you want to narrow this down, tell me: * Are you looking for **B2B SaaS** , **Consumer Tech** , or **Early-Stage Startups**? * Are you trying to learn **core fundamentals** (positioning/messaging) or **advanced execution** (launches/pricing)? I can tailor a specific reading/following list for your exact career stage.