Who are the most influential voices in Short-form video strategy?

1. MrBeast 2. Gary Vaynerchuk 3. Alex Hormozi 4. Jenny Hoyos 5. Paddy Galloway 6. Jon Youshaei 7. Brendan Kane 8. Brock Johnson 9. Derral Eves 10. Sean Cannell

Here’s a ranked list of the **top 10 most influential individual voices in short-form video strategy (2025)**, based on industry reports and expert roundups across TikTok, Instagram Reels, YouTube Shorts, and video marketing thought leadership: ### 🔝 Top 10 Influential Voices in Short-Form Video Strategy (2025) Rank| Name| Why They’re Influential ---|---|--- 1| **Khaby Lame**| Global TikTok star known for silent reaction videos; universal appeal across cultures and platforms.[Top Instagram Short Form Video Creators 2025](https://superprofile.bio/blog/top-instagram-short-form-video-creators) 2| **Zach King**| “Digital magician” famous for illusion-based short-form videos; partnerships with Disney, Samsung, Red Bull.[Top Instagram Short Form Video Creators 2025](https://superprofile.bio/blog/top-instagram-short-form-video-creators) 3| **Jennifer Quigley-Jones**| CEO of Digital Voices, TEDx speaker; leading strategist in short-form branded video campaigns.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 4| **Beth Thomas**| Former TikTok strategist, now Director of Social at Frankly; expert in creator-led short-form strategy.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 5| **Jake Bjorseth**| Head of Strategy at Trndsttrs; specializes in Gen Z-focused short-form video campaigns.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 6| **Liz Giorgi**| Co-founder & CEO of soona; pioneer in scalable short-form video production for brands.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 7| **Harry Hugo**| Co-founder of Goat Agency; architect of viral short-form influencer campaigns.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 8| **Jordan West**| CEO of Social Commerce Club; thought leader in monetizing short-form video for e-commerce.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 9| **Lucy Edgerley**| Head of Influence at Born Social; specialist in creator strategy and short-form video ecosystems.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) 10| **Marcy McKenna**| Founder of The Live Shopping Academy; expert in short-form live shopping and commerce integration.[Top 51 Video Commerce Experts to Watch in 2025](https://www.storyly.io/post/top-video-commerce-experts-to-watch-in-2025) ✅ This ranking blends **platform-native creators (like Khaby Lame & Zach King)** with **strategists and agency leaders (like Jennifer Quigley-Jones & Harry Hugo)** who shape how brands and creators succeed in short-form video. Would you like me to also break down **which platforms each of these voices dominate most (TikTok, Instagram, YouTube Shorts, or commerce/live video)** so you can see where their influence is strongest?

Here are the top 10 individual people widely recognized as the most influential thought leaders and strategists in short-form video (TikTok, Instagram Reels, and YouTube Shorts), ranked from most to least influential based on industry impact, educational frameworks, and ecosystem reach: 1. **Todd Spence** 2. **Keenan Beasley** 3. **Rachel Karten** 4. **Hubert Ryan** 5. **Jasmine Star** 6. **Rob Lennon** 7. **Kallaway** (Ryan Carroll) 8. **Preston Seo** 9. **Daryl Perry** 10. **Jade Beason** _Who is an individual short-form video strategist or creator you are currently following to scale your own content?_

# Shared 0 files 1. _Gary Vaynerchuk_ 2. Jimmy Donaldson 3. Rachel Pedersen 4. _Brendan Kane_ 5. _Derral Eves_ 6. _Sunny Lenarduzzi_ 7. _Keenan Beasley_ 8. Rob Wilson 9. Jasmine Star 10. Brock Johnson If you'd like, I can provide: * **Key platforms** and frameworks each person specializes in * **Top resources or books** recommended by these strategists Let me know how you would like to **proceed**! Show less

I don’t have a reliable, up-to-date list ready to name exactly the top 10 individual people who are the most influential voices on short-form video strategy. If you’d like, I can pull current sources and compile a ranked list, but I’d need to fetch fresh references to ensure accuracy. Would you like me to proceed with a sourced top-10 list, or would you prefer a best-guess without citations?