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    Who are the most influential voices in Partnerships & ecosystem?

    Updated October 18, 2026

    Key takeaway

    There is no fully agreed top 10, but Jay McBain is the clearest pick, ranked first by Perplexity, Gemini and ChatGPT. Jared Fuller, Rob Spee, Asher Mathew, Allan Adler, Sunir Shah and Norma Watenpaugh recur across Gemini and ChatGPT, while Copilot lists a different set. Gemini and ChatGPT draw on the same ranking, Partner Channels' Top 25 Channel & Partnerships Voices of 2026, and their lists overlap closely. Perplexity also puts McBain first, and Google AI Mode points to that same Partner Channels page.

    Mostly agree

    Jared Fuller, co-founder of Reveal and PartnerHacker, is a top-two voice.

    Tiffani Bova and Bob Moore are among the top 10 influential voices.

    Where they differ

    Which source defines influence

      Whether a usable top 10 was delivered

        Second place and the rest of the order

          Disagreement (1)

          Jay McBain is the most influential voice on partnerships and ecosystems.

          Verdict

          There is no fully agreed top 10, but Jay McBain is the clearest pick, ranked first by Perplexity, Gemini and ChatGPT. Jared Fuller, Rob Spee, Asher Mathew, Allan Adler, Sunir Shah and Norma Watenpaugh recur across Gemini and ChatGPT, while Copilot lists a different set.

          What engines actually searched

          The sub-queries each engine actually searched before answering.

          Cited, but not mentioned

          9 sites cite this answer without naming anyone

          Full responses

          5 of 5 engines that answered. Full stored text as captured, with dashes shown as hyphens. Nothing is summarised.

          ChatGPT198 characters · October 10, 2026
          1. Jay McBain
          2. Geoffrey Moore
          3. ecosystem
          4. Jay McBain
          5. Jared Fuller
          6. Rob Spee
          7. Asher Mathew
          8. Allan Adler
          9. Tiffani Bova
          10. Bob Moore
          11. Kelly Sarabyn
          12. Sunir Shah
          13. Norma Watenpaugh
          Gemini logo Gemini1,956 characters · October 10, 2026

          1. Jay McBain Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          2. Jared Fuller Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          3. Rob Spee Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          4. Asher Mathew Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          5. Allan Adler Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          6. Sunir Shah Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          7. Tai Rattigan Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          8. Norma Watenpaugh Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          9. Cassandra Gholston Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          10. Theresa Caragol Top 25 Channel & Partnerships Voices of 2026 - Partner Channels

          Google AI Mode439 characters · October 10, 2026

          Based on industry evaluations of top analysts, operators, and executives in channel strategy, influential figures in partnerships and ecosystems include leaders from organizations such as Canalys, PartnerHacker, and Partnership Leaders. The complete ranked list of these individuals can be found at Partner Channels. Top 25 Channel & Partnerships Voices of 2026

          Perplexity162 characters · October 18, 2026
          1. Jay McBain
          2. Bob Moore
          3. Tiffani Bova
          4. Chris Samila
          5. Partnership Leaders
          6. Will Taylor
          7. Adam Michalski
          8. Diana Dobin
          9. Jared Fuller
          10. Chris Lavoie
          Copilot logo Copilot3,810 characters · October 10, 2026

          Here are the 10 most influential individual voices on partnerships & ecosystems right now, ranked from most to least influential:

          1. Elena Verna

          2. Tye DeGrange

          3. Jen Shumann Chang

          4. Alexis Zhu

          5. Benjamin Douablin

          6. Najma Tabasum

          7. Jo Zhu Kennedy

          8. Helen Martin

          9. Sana Alam Cordeaux

          10. Nick Bennett

          📊 Why These Names Matter

          These individuals are consistently recognized in industry rankings and awards for shaping how partnerships and ecosystems evolve in B2B, SaaS, and technology sectors:

          • Elena Verna – A LinkedIn Top Voice with 137K+ followers, she’s a leading authority on product-led growth and how ecosystems drive scale. Her advisory work with Miro, SurveyMonkey, and Amplitude has made her one of the most visible thought leaders in partnerships.The Top B2B Influencers in Partnerships to Follow in 2025

          • Tye DeGrange – CEO of Round Barn Labs, he has nearly 20 years of experience in affiliate and growth marketing, working with Amazon, eBay, and Meta Quest. His campaigns have generated millions in revenue through ecosystem-driven strategies.The Top B2B Influencers in Partnerships to Follow in 2025

          • Jen Shumann Chang – VP of Partnerships at Vercel, she scaled their partner program from scratch into a major revenue driver, setting benchmarks for co-selling motions and strategic alliances.Partnership - GTM10 Awards

          • Alexis Zhu – Global Head of Strategic Payment Method Partnerships at Stripe, she transformed Stripe’s ecosystem by building innovative distribution partnerships that doubled merchant adoption in months.Partnership - GTM10 Awards

          • Benjamin Douablin – CEO & Co-Founder of FullEnrich, he pioneered a micro-influencer ecosystem strategy that allowed his bootstrapped SaaS company to achieve exponential growth.Partnership - GTM10 Awards

          • Najma Tabasum – Head of Partnerships at Aircall, she’s recognized for building scalable partner programs in the competitive SaaS communications space.Partnership - GTM10 Awards

          • Jo Zhu Kennedy – Head of Growth Partnerships at Anthropic, she’s shaping startup ecosystems in AI by driving strategic collaborations.Partnership - GTM10 Awards

          • Helen Martin – Global Partner Marketing Lead at Mambu, she’s influential in fintech ecosystems, helping scale partner-driven growth.Partnership - GTM10 Awards

          • Sana Alam Cordeaux – Global Head of Ecosystem Partnerships at Amplitude, she’s advancing ecosystem-led growth strategies in product analytics.Partnership - GTM10 Awards

          • Nick Bennett – Founder of NB Marketing, he’s a prominent advisor on ecosystem-led marketing strategies and partnerships.Partnership - GTM10 Awards

          ⚠️ Key Considerations

          • These rankings reflect current industry recognition (2025–2026) from sources like PartnerStack and GTM10 Awards.

          • The list is limited to individuals, not companies or organizations.

          • Influence is measured by visibility, thought leadership, and impact on partnership ecosystems, not just job titles.

          Would you like me to also break down what specific ecosystems each of these leaders dominate (e.g., SaaS, fintech, AI, growth marketing)? That way you can see where their influence is strongest.