Who are the most influential voices in Link building & digital PR?
Key takeaway
Brian Dean is named by all four engines and is first for ChatGPT and Gemini. Fery Kaszoni is named by ChatGPT, Copilot and Google AI Mode, Shannon McGuirk and Carrie Rose by Copilot, Gemini and Google AI Mode, and Rand Fishkin by ChatGPT, Gemini and Google AI Mode. Carrie Rose is first for Google AI Mode and Zeeshan Yaseen is first for Copilot, so the leader differs by engine.
Disagreement (2)
Brian Dean is the most influential voice
Carrie Rose is the most influential voice
Verdict
Backing is split. ChatGPT and Gemini put Brian Dean first, Google AI Mode puts Carrie Rose first, and Copilot puts Zeeshan Yaseen first. Dean is the only name all four engines share.
What engines actually searched
The sub-queries each engine actually searched before answering.
Cited, but not mentioned
11 sites cite this answer without naming anyone
Full responses
5 of 5 engines that answered. Full stored text as captured, with dashes shown as hyphens. Nothing is summarised.
- Brian Dean
- Paddy Moogan
- Rand Fishkin
- Garrett French
- Julie Joyce
- Gisele Navarro
- Kristin Tynski
- Ross Hudgens
- Fery Kaszoni
- Jon Cooper
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Brian Dean
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Rand Fishkin
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Ross Simmonds
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Carrie Rose
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Gareth Simpson
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Joe Davies
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Sujan Sarkar
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Amanda Milligan
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Shannon McGuirk
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Julie Joyce
Based on industry authority, community footprint, agency scaling, and prominent thought leadership in SEO, link acquisition, and modern Digital PR, here are the top 10 individual people ranked from most to least influential: Carrie Rose | Rise at SevenBest Link Building Expert: Top 10 Ranked (2026)Ross Hudgens - Founder / CEOTop 20 SEO Influencers and Voices to Follow [2025] | Clearscope
- Carrie Rose
- [Brian Dean]
- [Ross Hudgens]
- [Paddy Moogan]
- [Fery Kaszoni]
- [Julian Goldie]
- [James Agate]
- [Beth Nunnington]
- [Gareth Hoyle]
- [Kasra Dash] Fery Kaszoni - SEO case studies - Digital PR case studies | LinkedInThe Link Building Book by Paddy Moogan - Aira DigitalI am James Agate, founder of Skyrocket, link builder ... - RedditbrightonSEO search marketing conference speakersBest SEO & GEO Professionals, Experts and Influencers to Follow and Learn From in 2026 | Szymon Słowik
Would you like me to provide specific signature campaigns or frameworks associated with any of these individual experts?
- Julian Goldie
- Brian Dean
- Paddy Moogan
- Jon Cooper
- Julie Joyce
- Carrie Rose
- Rand Fishkin
- Aleyda Solís
- Cyrus Shepard
- Neil Patel
Top 10 most influential voices in link building & digital PR (ranked):
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Zeeshan Yaseen
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Kelsey Libert
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Alex Tachalova
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Shannon McGuirk
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Carrie Rose
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Brian Dean
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Fery Kaszoni
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Cyrus Shepard
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Charles Floate
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Tim Laanstra
Why these individuals stand out
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Zeeshan Yaseen – Recognized as the #1 digital PR expert in 2025 for pioneering AI-driven link building strategies that optimize visibility inside large language models as well as search engines.Top 7 Digital PR Experts Powering Brand Visibility in 2025
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Kelsey Libert – Co-founder of Fractl, known for her data-driven PR campaigns that consistently earn high-authority backlinks and media coverage.Top 7 Digital PR Experts Powering Brand Visibility in 2025
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Alex Tachalova – Internationally respected for her expertise in SaaS link building and global PR campaigns.Top 7 Digital PR Experts Powering Brand Visibility in 2025
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Shannon McGuirk – Creative strategist specializing in viral campaigns and link-earning through storytelling.Top 7 Digital PR Experts Powering Brand Visibility in 2025
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Carrie Rose – Founder of Rise at Seven, famous for bold, viral PR campaigns that merge SEO with creative brand storytelling.Top 20 SEO Influencers and Voices to Follow [2025] | Clearscope
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Brian Dean – Founder of Backlinko, widely regarded as one of the most influential voices in link building and SEO education.Top 20 SEO Influencers and Voices to Follow [2025] | Clearscope
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Fery Kaszoni – Known for analytics-first PR strategies, blending data insights with creative campaigns.Top 7 Digital PR Experts Powering Brand Visibility in 2025
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Cyrus Shepard – Former Moz strategist, now running Zyppy, respected for simplifying complex SEO and link-building strategies.Top 20 SEO Influencers and Voices to Follow [2025] | Clearscope
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Charles Floate – A controversial but influential figure in aggressive link-building and affiliate SEO tactics.Top 20 SEO Influencers and Voices to Follow [2025] | Clearscope
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Tim Laanstra – Specialist in eCommerce digital PR, helping brands gain visibility through strategic campaigns.Top 7 Digital PR Experts Powering Brand Visibility in 2025
Key Takeaways
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This ranking blends digital PR innovators (like Zeeshan Yaseen and Carrie Rose) with classic link-building authorities (like Brian Dean and Cyrus Shepard).
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The list reflects 2025’s most cited and followed voices across SEO, PR, and link-building communities.
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Each individual is actively shaping how brands earn visibility through creative campaigns, authoritative backlinks, and AI-driven strategies.
Would you like me to also show you their most recent campaigns or publications so you can see practical examples of their influence?
